Senior Digital Campaign Manager
Arlington, VA
Marketing & Communications – Growth /
Full-time /
On-site
Stand Together is a philanthropic community that helps America’s boldest changemakers tackle the root causes of our country’s biggest problems, from education to the economy, broken communities, and toxic division, among dozens of other pressing issues. We provide our partners with access to resources including funding, thought leadership, a network of peers, and a playbook for applying proven principles to transform lives and society.
As the Senior Digital Campaign Manager with Stand Together Communications, you will lead high-impact digital strategies for national initiatives for Concerned Veterans for America (CVA) and The LIBRE Initiative. This role calls for a strategic leader with expertise in digital advocacy, campaign execution, and cross-functional collaboration. This role will drive strategic growth and optimize digital outcomes that support the organization’s mission, brand position and legislative objectives.
The ideal candidate for this role is someone excited about developing important, change-making legislative advocacy and brand campaigns in a fast-paced environment. Our partners are among the most impactful and effective organizations at the state and federal level and are working to tackle the country's most critical challenges. If you’ve got a strategic mindset, with a focus on planning impactful campaigns, solving problems, and delivering results, we want to hear from you.
How You Will Contribute
- Plan and execute multiple high-impact digital marketing campaigns.
- Work with internal stakeholders to determine project goals, KPIs, and testing plans to reach CVA and The LIBRE Initiative’s brand goals and legislative priorities.
- Contribute to the digital media planning process with the paid media team for the campaigns you manage.
- Serve as the lead relationship-builder to partner effectively with marketing, communications, grassroots organizing, programming, policy, and government affairs teams.
- Leverage social, email, texting, and paid digital campaigns to build partners’ brands and grow their online communities of activists.
- Collaborate with digital capabilities, including content marketing, email, web development, and vendors to execute campaign plans.
- Work with creative teams including designers, videographers, and copywriters to develop creative elements for campaigns.
- Partner with our analytics team to develop regular reports that communicate campaign performance and insights to key stakeholders.
- Think “big picture” and innovate through frequent experimentation.
- Coordinate with departments and partners to align strategic priorities and ensure project timelines are followed.
- Utilize regular performance metrics to inform ongoing campaign strategy and share key learnings across the other capabilities.
- Help manage the email marketing programs for The LIBRE Initiative and CVA from content planning to deployment/engagement planning.
What You Will Bring
- Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect.
- 5+ years of experience developing digital campaign strategies and overseeing its execution.
- Experience marketing to grassroots activists or political campaign audiences.
- Project management and campaign execution experience, with an attention to detail and a proven ability to manage timelines.
- Familiarity with digital trends and best practices.
- Experience with social media platforms, media planning and buying, and audience acquisition campaigns.
- Experience managing relationships and developing strategies with external vendors.
- Knowledge of email marketing strategy, systems, and best practices.
- Experience building out campaign landing pages in platforms like i360, Unbounce, Speak4 or Instapage to compliment campaign strategy.
- A demonstrated understanding of text messaging strategy and best practices.
- Critical thinking skills and a creative mindset to help develop effective engagement tactics, and optimize campaign performance.
Standout Candidates Will Bring
- Project management and/or digital marketing certifications.
- Experience working with grassroots or political campaign teams at a state and regional capacity.
- A background in creating and contributing to digital marketing collateral like copywriting and basic design.
- Excellent verbal and written communication skills in Spanish and English.
What We Offer
- Competitive benefits: Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace.
- A meaningful career: Join a passionate community of over 1,300 employees dedicated to improving lives and driving innovative solutions to complex social challenges.
- Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop and apply their unique talents.
- Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive.
Our Values: Working at Stand Together is different from many other organizations. Our culture is deeply rooted in Principle Based Management® (PBM®), a framework guided by the principles that drive human progress, such as dignity, openness, and bottom-up empowerment. PBM® empowers our employees to be entrepreneurial, to innovate, and to continually drive transformation.
We believe diversity fuels creativity, broadens knowledge, and helps drive success, and that is why we’re proud to be an Equal Opportunity Employer and strive to treat all employees and applicants with honesty, dignity, respect and sensitivity.
