Lifecycle Marketing Manager

Irvine, CA

StartupTAP /

Full-time /

Hybrid

Our client, a fast-growing technology company specializing in real time mobile analytics, is seeking a passionate Lifecycle Marketing Manager to drive user retention and engagement within their mobile app ecosystem. In this role, you will develop and execute data-driven retention strategies that reduce churn, increase lifetime value, and keep users coming back. The ideal candidate has strong analytical skills, a deep understanding of user behavior, and hands on experience with retention marketing tactics across mobile channels.

Mobile Retention Strategy Development

Design and Implement Retention Plans: Create and execute data-driven retention strategies that align with overall business goals.
User Segmentation: Analyze user data to segment audiences based on behavior, demographics, and engagement levels to tailor retention efforts effectively.
Lifecycle Mapping: Develop detailed user lifecycle maps to identify key touchpoints and opportunities for enhancing retention.

Campaign Management

Retention Campaigns: Plan, execute, and optimize multi-channel retention campaigns using push notifications, in-app messaging, email, and SMS.
Personalization: Utilize personalization techniques to deliver relevant content and offers that resonate with different user segments.
A/B Testing: Conduct A/B and multivariate tests on retention initiatives to determine the most effective strategies and tactics.

User Engagement Enhancement

Content Strategy: Collaborate with content and creative teams to develop engaging in-app content that keeps users returning.
Feedback Loop: Implement mechanisms to gather user feedback and incorporate insights into retention strategies.
Feature Utilization: Work with product teams to promote the use of key app features that drive sustained engagement.

Cross-Functional Collaboration

Product Team Alignment: Partner with product managers and developers to align retention initiatives with product updates and feature releases.
Acquisition Integration: Coordinate with acquisition to ensure a seamless user journey from onboarding to long-term engagement.
Customer Support Coordination: Collaborate with customer support to address user issues that may impact retention.

Data Analysis & Insights

Performance Tracking: Monitor key retention metrics such as Daily Active Users (DAU), Monthly Active Users (MAU), churn rate, and Lifetime Value (LTV).
Cohort Analysis: Perform cohort analyses to understand retention patterns and identify factors influencing user drop-off.
Reporting: Generate regular reports on retention performance, providing actionable insights and recommendations for improvement

3-5+ years of experience in lifecycle marketing, retention marketing, or a similar role within the mobile app industry.
Retention Tactics Knowledge: Deep understanding of retention strategies, including push notifications, in-app messaging, email marketing, and SMS campaigns.
A/B Testing Proficiency: Ability to design, execute, and interpret A/B tests to optimize retention initiatives.
Excellent Communication: Strong written and verbal communication skills to articulate strategies and collaborate effectively with cross-functional teams.
Project Management: Ability to manage multiple projects simultaneously, ensuring timely and successful execution of retention campaigns.
UX/UI Understanding: Awareness of mobile UX/UI best practices to enhance user experience and retention.
Creative Thinking: Ability to develop innovative retention initiatives that differentiate the app in a competitive market.
Strong Analytical Skills: Proficiency in using analytics tools (e.g., Amplitude, Mixpanel, Google Analytics, Firebase) to derive insights and inform strategies.
Marketing Automation Expertise: Experience with CRM and marketing automation platforms (e.g., Braze, OneSignal, Iterable, Clevertap).

$100,000 - $130,000 a year