Manager, Lifecycle & Retention Marketing

Playa Vista

POSITION:Manager, Customer Lifecycle & Retention Marketing
REPORTS TO:Director, Brand & Retention Marketing
LOCATION: Playa Vista
CONTACT:Jesse Sacks, Recruiting Partner, e., c. 310.924.9049
MVMT (pronounced movement) was founded on the belief that style shouldn’t break the bank. Their goal is to change the way consumers think about fashion by offering high-quality minimalist products at revolutionary prices. With other 1,000,000 watches sold to customers in 160+ countries around the world, MVMT has solidified itself as the world’s fastest growing watch company.
·      MVMT began as one of the most successful INDIEGOGO campaigns of 2013, raising 1,466% of their original goal.
·      The MVMT team’s innovative approach to social selling targeted at millennial audiences has gained traction, even prompting them to be used as a case study by industry leaders.
·      The success of our founders Jake and Kramer has landed them on Forbes and Inc.’s 30 Under 30 lists.
MVMT is looking for a smart retention marketer who will develop, manage, execute and optimize campaigns that will grow MVMT’s relationship with customers, from acquisition to repurchase. As an integral member of a performance-driven team, your role is to streamline the customer onboarding experience, implement win-back and loyalty campaigns, and automate ongoing marketing efforts to convert prospects into customers and customers into high-value customers. Included within this will be a focus on customer segmentation, designing behavioral triggers, market research, analyzing and reporting on delivery and providing post-campaign analysis.
·      Develop multi-channel marketing strategies (email social, direct mail) for customer lifecycle, onboarding, growth and retention programs.
·      Foster a disciplined A/B testing approach and effective campaign measurement methodology, including design and management of control groups.
·      Work closely with advanced analytics and marketing technology to improve direct marketing performance.
·      Analyze response and behavioral data, and develop regular reporting for analysis.
·      Optimize future campaigns with data-driven insights on customer interactions across multiple channels.
·      Stay ahead of the curve on email and retention best practices.
·      Support marketing objectives to create a consistent brand experience across all channels.
·      Implement new retention strategies and build lifetime customers.
·      In coordination with Direct, Brand & Retention Marketing you will own the relationship with key vendors for email and direct mail marketing.
·      Monitor customer satisfaction and analyze churn/customer drop off.

·      EDUCATION: BS/BA, preferably in marketing, business or analytical field.
·      EXPERIENCE: 3-5+ years of digital marketing experience. Demonstrated success delivering multi-channel campaigns with a deep understanding of customer retention, email marketing execution and best practices.  
·      Experience with building a lifecycle marketing strategy from email acquisition through purchase and re-purchase.
·      Experience in e-Commerce and/or direct-to-consumer business models.
·      Experienced setting up complex, multi-trigger, multi-channel campaigns.
·      Deep understanding of customer segmentation and ability to implement triggers based on customer data.
·      A thorough understanding of direct-to-consumer marketing practices and methodologies.
·      Ability to implement and track meaningful KPI’s.
·      Strong project management skills, the ability to conceptualize campaigns, plan resources, manage multiple deadlines and objectives. 

MVMT is a company that has grown from an IndieGoGo campaign to revenues of 60M+ in just three years, all while remaining independent. We are a fast moving, direct to consumer organization that is committed to delivering world-class style at affordable prices. MVMT is poised to re-invigorate the watch industry by creating a product that resonates with the same millennial audience we are a part of. We offer extremely competitive compensation and benefits packages, along with the opportunity to learn and grow in a rapidly expanding market. Join the MVMT.