Growth Marketing Manager

Oakland, CA
Marketing
Full-time
At Stockwell, we are using design and technology to rethink brick and mortar retail– we place stores right where our customers live, work and play and curate the products in our stores with the help of our customers. This is all possible because we design, build and operate a network of smart stores that put the customer first with a frictionless shopping experience.

We are expanding quickly and looking for an experienced Growth Marketing Manager to lead acquisition and engagement marketing for our B2B2C business.  Reporting to the Head of Marketing, this role will oversee marketing automation, analytics, paid media and content optimization across all of our channels (email, push, in-app, online). 

If you are driven, analytical marketer who is excited by the opportunity to create a big impact and build innovative new systems and processes from the ground up– we’d love to hear from you. 

Who You Are

    • A passionate fan for the intersection of retail and technology
    • An analytical marketer that is obsessed with the customer journey
    • A curious individual that is always learning new things
    • A self driven, motivated marketer that lives to make an impact and never settles for the status quo
    • An optimistic and collaborative team player that values culture, hard work and having fun

Responsibilities

    • Oversee all marketing analytics and optimization
    • Manage our automation platform and be the primary connection to both sales (for salesforce integration) and engineering (web, app, database)
    • Lead our acquisition efforts across social, display, SEM and other channels
    • Own engagement initiatives from inception to launch across multiple channels, including email, web, push notifications and in-app
    • Generate data-driven hypotheses for improving marketing performance, design and execute A/B tests, and analyze findings to separate signal from noise
    • Develop processes and frameworks that will scale with a growing organization
    • Create and execute campaigns across offline and online channels to drive demand
    • Create and manage attribution model and efficiency of marketing spend

Requirements

    • 3+ years growth, performance or acquisition marketing
    • Experience in audience segmentation
    • Highly skilled in using marketing automation platforms (Hubspot a plus)
    • Strong analytical skills and a data driven mindset, proficient with Google analytics
    • Strong working knowledge of both the marketing and sales funnel/process
    • Strong communication skills and ability to clearly articulate impact
    • Experience with google adwords, paid social and display
    • Bachelor’s degree  or equivalent experience
    • Positive, entrepreneurial attitude

Bonus Points

    • Experience in both B2B and B2C marketing
    • Skilled in utilizing data visualization tools (like Tableau)
    • Experience in both SEO and SEM
    • Experience with retail

Working at Stockwell

    • Opportunity to be part of a well-funded growing startup
    • Equity
    • Generous PTO policy and flexible work hours
    • Free lunch and unlimited snacks
    • Upbeat and collaborative work culture