DeFi Lead
SF Bay Area
Business /
Full Time /
Remote
The Role
We are looking for an experienced DeFi ecosystem builder to join our team as the DeFi Lead. In this role, you’ll scout and attract talented teams to launch core services and DeFi building blocks on Story Protocol. You are also expected to drive liquidity and TVL to our ecosystem partners. You have done this before, have a clear playbook you can leverage, and understand the need to adjust the approach for each cycle. The ideal candidate has a deep network across DeFi builders as well as liquidity sources like venture capital, HNWI or crypto whales, liquid funds, prop shops, hedge funds, or similar. This role will be part of the ecosystem team.
Responsibilities
- Map out the essential DeFi components we need at the mainnet launch and subsequent stages to have a clear prioritization sequencing
- Leverage personal and team networks to scout promising DeFi builders to ensure we have the foundation ready at launch to nurture and grow a DeFi ecosystem
- Identify, connect, and work with third-party service and liquidity providers that are critical for the success of the first batch of DeFi products launching on Story
- Identify and nurture innovative DeFi and IPfi projects that go beyond copying what other chains offer, with unique blends of social engagement, novel ways for capital formation or content monetization, and speculation
- Design and lead the execution of strategic campaigns targeted at liquidity bootstrapping for the entire ecosystem or aimed to support each DeFi partner in the areas that yield maximum impact
- Connect with and nurture KOLs and whales in the DeFi space that can help refer promising projects, support ecosystem partners, and build thought leadership
Requirements
- A deep understanding of the DeFi space, the role played by each component, the flow of liquidity, who are the key players, and what increases the odds of success for a nascent ecosystem
- Worked with various DeFi projects in their 0 to 1 journey, from the product development to liquidity bootstrapping to user acquisition and retention
- Worked with or supported a new chain in bootstrapping their DeFi ecosystem in the early stage, ideally before the mainnet launch
- Have an existing network of DeFi projects, builders, and pro users (degens, whales, influencers, etc.)
- Expertise in designing and executing incentive campaigns, including understanding second-order effects and the impact of various mechanism designs on the long term sustainability of an ecosystem
$130,000 - $170,000 a year
