Senior Manager, Organic
Arlington, VA
Marketing /
Full-time /
Hybrid
At StraighterLine we are on a mission to help students succeed!
About Us
StraighterLine is the leading provider of high-quality, affordable, online courses that help learners earn college credit and meet their professional goals. Each year, 150,000 learners take one of StraighterLine’s 215 courses to upskill into new careers or earn credit from over 2,000 colleges and universities worldwide. StraighterLine works with institutions and corporate partners to provide their students and employees with flexible education options that allow them to work and learn at their own pace. Visit www.straighterline.com for more information.
About the Role
StraighterLine is seeking a strategic and creative Senior Manager, Organic to shape how students discover and engage with our brand across an evolving digital landscape. You will own both the day-to-day execution and long-term vision of our organic channels—including TikTok, Meta, YouTube, LinkedIn, and emerging platforms.
This role is responsible for building and managing a fast, data-driven, creator-first content engine while expanding StraighterLine’s reach, strengthening brand authority, and driving enrollment growth. You will partner closely with Creative, PR, and Performance teams to amplify campaigns, support key markets, and turn organic into a powerful growth lever for the business.
Organic Growth Strategy & Execution
- Own StraighterLine’s organic growth strategy across Meta, TikTok, YouTube Shorts, LinkedIn, X, and emerging channels.
- Develop and manage the content calendar to capture product launches, campaigns, promotions, and cultural moments in real time.
- Align organic and paid strategies to maximize reach, engagement, and brand impact.
- Build influencer and partnership roadmaps aligned with business objectives and KPIs.
- Collaborate cross-functionally with Creative, PR, and Performance teams to amplify campaigns and support key markets.
Content Creation & Community Engagement
- Plan and execute engaging, platform-native content across video, imagery, and interactive formats.
- Partner with Creative, PR, and Product teams to deliver high-impact, audience-focused campaigns.
- Oversee community management, including DMs, comments, and real-time conversations, ensuring brand voice consistency and trust-building engagement.
- Identify and develop brand partnerships and collaboration opportunities.
- Manage contractors with a view to building and leading an internal team over time.
Influencer Marketing
- Own and scale StraighterLine’s in-house UGC and creator program, from sourcing talent to managing relationships and ensuring strong creative output.
- Develop and execute influencer partnerships to grow reach, engagement, and conversions.
- Leverage performance insights to refine influencer strategies and optimize ROI.
Analytics & Optimization
- Track, analyze, and report on performance weekly and monthly, providing actionable insights to improve strategy and execution.
- Serve as StraighterLine’s in-house expert on organic and influencer trends—including AI, generative platforms, and assistant-based discovery.
- Monitor competitive performance and partner with channel reps to ensure StraighterLine stays ahead of best practices and platform updates.
Must-Have Qualifications
- 5–7 years leading organic social strategy with proven success scaling brand channels.
- Expertise across TikTok, Meta, LinkedIn, YouTube, and emerging platforms.
- Strong track record of building engaged communities and running influencer/UGC programs.
- Proven project management skills with the ability to lead campaigns end-to-end.
- Proficient in social/UGC tools; comfortable analyzing performance data and evolving strategies.
- Strong communicator and storyteller with an eye for design, video, and cultural nuance.
- Leadership experience managing projects, campaigns, and team members.
- Collaborative, proactive, and quick-moving team player who thrives in fast-paced environments.
- Interest in or exposure to education brands.
Nice-to-Have Qualifications
- Background in higher ed or edtech.
- Hands-on experience managing ambassador programs.
- Proficiency with Adobe Creative Suite and Figma.
- Experience in video production and editing for social media.
Working at StraighterLine
StraighterLine team members work every day knowing that they are helping learners on their path to employability and career success. We're an inclusive team that fosters collaboration, that trusts and communicates openly. Like our students, we are lifelong learners and strive for excellence in our work. We are committed to bringing innovative solutions to the field - your ideas will never go unheard. And, best of all, we love to celebrate each other's contributions and wins.
We also know how important a life outside of work is, and the support that employers can contribute.
Our Benefits:
Generous time off policies, 13 public holidays.
Medical, Dental, and Vision Insurance Coverage (*one option full funded by StraighterLine)
401K Safe Harbor: StraighterLine contributes 3% of your total salary whether you contribute or not
Six weeks paid parental leave
Free StraighterLine courses for you and your family members
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
