Director, Digital Marketing
Baltimore, MD /
Marketing /
Full-time
/ Remote
At StraighterLine we are on a mission to help students succeed!
About Us
StraighterLine is the leading provider of high-quality, affordable, online courses that help learners earn college credit and meet their professional goals. Each year, 150,000 learners take one of StraighterLine’s 215 courses to upskill into new careers or earn credit from over 2,000 colleges and universities worldwide. StraighterLine works with institutions and corporate partners to provide their students and employees with flexible education options that allow them to work and learn at their own pace. Visit www.straighterline.com for more information.
Working at StraighterLine
StraighterLine team members work every day knowing that they are helping learners on their path to employability and career success. We're an inclusive team that fosters collaboration, that trusts and communicates openly. Like our students, we are lifelong learners and strive for excellence in our work. We are committed to bringing innovative solutions to the field - your ideas will never go unheard. And, best of all, we love to celebrate each other's contributions and wins.
We also know how important a life outside of work is, and the support that employers can contribute.
See the end of this posting to learn more about our great benefits.
StraighterLine is seeking an innovative and well-rounded digital marketing leader with deep experience driving growth in B2C and eCommerce environments. You will be responsible for leading our digital growth and student journey and lead a team responsible for digital strategy, ecommerce, website, SEM (SEO and Paid), and email marketing to our student populations. We’re seeking a hands-on leader who is able to roll up their sleeves and execute where required.
This is a primarily remote position. Preference is for candidates who are located within a two-hour drive of either Duluth, GA or the DC/Baltimore area as the position will require in person meetings from time to time.
Duties and Responsibilities:
- Manage a team of digital marketing and technical specialists to a coordinated approach to achieving revenue and new student goals.
- Create growth strategy and messaging for the student journey on our website, through SEM, website engagement, and conversions.
- Formulate and execute web content strategies that promote StraighterLine and build an online presence, generating leads and online sales.
- Maintain and enhance existing website content in order to better serve current and prospective students.
- Support holistic activities to deliver Paid Search (SEM) & Organic Search (SEO) engagement, capability build, and efficiencies.
- Reporting daily, weekly, and monthly search-based data and impact of SEO & SEM activities as well as ranking monitoring, analysis, testing, and dashboard management.
- Provide ongoing recommendations for improvements to site experiences, generating new ideas around industry-related topics.
- Support UX optimization initiatives and A/B test ideation for our website.
- Build conversion-focused PPC landing pages to help turn paid traffic into leads and revenue. Work with email marketing specialists to build nurture streams for leads that result in enrollments.
- Effectively assist in managing campaign expenses by staying on budget, estimating monthly costs, and reconciling any discrepancies that may arise.
- Optimize copy and landing pages for paid search engine marketing campaigns.
Education:
- Bachelor's degree in Marketing, Business, or related field, Masters degree preferred
- 10+ years of hands-on experience in digital marketing, growth strategies, and managing a team
Experience/Skills Needed:
- Experience in managing website performance and ecommerce platforms
- An up-to-date, working knowledge of current, past, and projected trends in SEM
- Extensive experience with developing and managing buyer journeys and building repeatable growth in a B2C environment
- Knowledge of marketing automation process and campaign management
- Familiarity with A/B and multivariate experiments
- Familiarity with web management content systems, Zoho and or Salesforce, HubSpot, and preferred or working knowledge of similar platforms.
- Experience with eCommerce and website standard methodologies, including information architecture/navigation, content formatting, cross-linking, metadata, and tagging
- Proactive self-starter; you are comfortable working autonomously and leading teams
- Highly organized with strong attention to detail
- Exhibits a problem-solving mentality
- Ability to work in a fast-paced, highly reciprocal environment where flexibility and collaboration are needed
StraighterLine is the leading provider of high-quality, affordable, online courses that help learners earn college credit and meet their professional goals. Each year, 150,000 learners take one of StraighterLine’s 215 courses to upskill into new careers or earn credit from over 2,000 colleges and universities worldwide. StraighterLine works with institutions and corporate partners to provide their students and employees with flexible education options that allow them to work and learn at their own pace. Visit www.straighterline.com for more information.
