Digital Marketing Executive
Aberdeen
Commercial – Marketing /
Full Time /
Hybrid
STRYDE is looking for a Digital and Events Marketing Executive to help enhance brand awareness and lead generation through digital content and coordination and planning of events that STRYDE will participate in, and host.
We are looking for someone who is self-motivated, confident in making decisions, and happy working on their own initiative across a broad gamut of marketing functions. You will love looking under the hood of how our technology works and coupling it with our Founder Story to help us find a way to turn it into compelling messaging that excites our customers and prospects.
The right person for the role will be willing to do the hands-on, sleeves-up tasks as well as work collaboratively with our Head of Marketing, Senior Leadership, Sales team, and Product teams to support the evolution and implementation of our overall marketing strategy.
What you will do:
- Support the delivery of STRYDE’s Marketing Strategy through:
- Contribute to ongoing and future marketing campaign development for new industries, products, and regions, with a goal of leading the delivery of future campaigns which will be enabled through mentoring
- Work closely with all teams across the business; enabling them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations
- Develop sales messaging for STRYDE’s products and services based on a deep understanding of customer needs, product roadmap, market trends, and competitive landscape
- Work with product owners and technical professionals to develop content such as blogs, whitepapers, product videos/demos, infographics, customer case studies & testimonials, etc.
- Social media management and coordination - develops engaging and creative content for regularly scheduled posts, which promote brand-focused messages
- Graphics design of social media content and sales enablement literature
- Implement website updates using CMS software
- Coordinate external marketing and sales events
- Digital marketing of external events (planning and implementation)
- Support ad hoc marketing initiatives as required
- Digital content creation
- Sales enablement content
- Event coordination and management
- Graphic design
Who we’re looking for:
- A marketing professional with experience working in an agency or in-house environment, or recent Digital Marketing Graduate
- Ability to work strategically, but also be hands-on
- Experience in CMS, HubSpot, Airtable, and various applications within Adobe Creative Cloud such as InDesign, Photoshop and Premiere Pro is preferred
- Excellent coordination and organisational skills
- An analytical mindset to understand the technology behind both the customer need and the solution but be able to communicate in ways where the audience will not require deep technical understanding to appreciate the message.
- Ability to synthesise insights and complex ideas into simple succinct narratives
- Portfolio of written content (including but not limited to presentations; case studies; whitepapers; research; blog posts or other written copy)
- A high EQ, natural ability to build rapport with many different people quickly; convey expertise with the humility to accept feedback and others’ points of view in a highly collaborative environment
- Excellent verbal and written communication skills in English
Working for STRYDE you can expect:
- An opportunity to disrupt - creative solutions that get the best out of everything
- Pace and momentum - we are a lightweight organisation - each facet of what we do moves quickly; you will need to too!
- To do better - the technology we are building has less impact on the environment and is safer for line crews deploying in the field than traditional technology
- On the job mentoring – to enhance your skill set to be able to work at a strategic level
