Audience Development Manager - Facebook

Los Angeles, California /
FaceBook – Audience Development /
Full-time
About Studio71
Studio71 is a premium global media company and content studio that develops, produces and distributes original programming across multiple platforms including YouTube, Facebook, Snap, and Roku. Studio71 is headquartered in Los Angeles with offices in Berlin, New York, Toronto, and London.
 
Our Manager, Audience Development works on the Business Development team to manage relationships and oversee the day-to-day operations of the department’s Facebook client portfolio. The position will supervise Facebook pages with significant scope and must be able to effectively ideate and implement strategies to reach the right audiences.
 
Ideal candidates must have excellent organizational, written, and verbal communication skills, as well as a strong understanding of the digital landscape (YouTube or Facebook, as well as new short-form video platforms).  
 
Responsibilities
· Manage a roster of creator Facebook pages, owning the publishing and optimization of video content and managing community engagement
· Conduct experiments to identify effective new strategies, optimization opportunities and tracking ongoing audience and platform trends
· Manage editing, delivery, and publishing workflow to Facebook with cross-functional Studio71 teams for several partners 
· Oversee aspects of video content execution including post copy, coordinating with the graphic design team, optimizing scheduling/publishing calendar, and engagement monitoring
· Reporting analytics for Facebook pages, including analysis on audience growth and demographics, video view performance, and revenue
· Manage Facebook page coordinators assigned to associated accounts, setting clear goals and relevant KPIs
 
What you bring to the role
· Deep understanding of Facebook optimization best practices for videos, playlists, community engagement and Reels
· Experience in reviewing and drawing conclusions from Facebook/YouTube analytics
· Previous experience working directly with talent
· Ability to work in a fast-paced environment
· Passion about digital video platforms like Facebook/YouTube and their native creators
· Proficiency in PowerPoint, Photoshop, Microsoft Excel, Google Sheets, Dropbox and Outlook
· YouTube or Facebook certification (ideally)
 
Qualifications
· Demonstrable knowledge of the creator ecosystem (creators, talent, MCNs, verticals, etc.); particularly on Facebook
· Must be able to organize business objectives and maintain quality communication with senior executives across Studio71 business groups (Talent, Ad Ops, Ad Sales, Legal, etc.)  
· 3+ years experience managing or developing a YouTube or Facebook channel, including managing content upload, audience development, advertising performance, reporting & analytics
· Experience using data analytics to deliver insights on digital marketing campaigns and online advertising performance
· Digital audience development experience, building audiences for online content through social media, digital marketing campaigns, online PR, SEM, publisher syndication
·  Outstanding organizational skills and ability to multitask without compromising attention to detail.
·  Strong written and verbal communication skills
·  Proven ability to manage multiple clients
·  Proficiency in Microsoft Office (Excel and Outlook, specifically)