Marketing Manager

Los Angeles
Business Strategy and Development – Business Strategy and Development
Full-time
About Studio71
Studio71 is a premium global media company and content studio that develops, produces and distributes original programming across multiple platforms. Studio71 is a Red Arrow Studios Company and headquartered in Los Angeles with offices in Berlin, New York, Toronto, London, Paris and Milan. As part of a highly nimble and entrepreneurial team that builds large-scale gaming and merchandise businesses, the Marketing Manager will work on multi-platform strategy and marketing initiatives for all products developed by Studio71.
 
What You'll Do:
Our products are sold across three owned-and-operated Shopify stores, two Amazon stores and hundreds of hobby/specialty stores globally and span genres such as games, gaming and influencer merchandise.
 
The Marketing Manager will be responsible for developing, executing and analyzing 360-degree marketing plans across physical and digital activations.

How You'll Create an Impact

    • Create short-term as well as long-term, multi-platform, 360 degree marketing campaigns.
    • Work on marketing strategies for retail accounts to drive sales, awareness and customer acquisition.
    • Develop and manage processes for handling requests for all creative assets and brand development projects.
    • Work with the Operations Manager and Customer Experience Manager to create activations for e-commerce launches.
    • Come up with innovative ideas for product development across IPs.
    • Analyze ROI on organic as well as paid media campaigns.
    • Manage and build a calendar to track activations across all categories, including retail sales, merchandising, public relations, social media, ecommerce and digital marketing.

Requirements

    • Passion for creating new products and delivering global campaigns.
    • Interest in the influencer marketing industry.
    • Excellent verbal and written communication skills.
    • Knack for balancing creativity with meticulous organization skills, processes and attention to detail.
    • Self-starter with a positive attitude and the ability to adapt to change.
    • Knowledge of Excel, PowerPoint and Photoshop is a must.

Qualifications

    • 2-3 years of experience in marketing, strategy, social media, cross-channel marketing and implementation of campaigns.
    • Degree in Marketing, Business, Communications or a closely related field.
    • Critical Thinking:  Ability to problem solve and take strategic decisions.
    • Project Management: Organized, deadline-oriented and able to deliver under pressure.
    • Reporting: Excel, data processing and data reporting skills.
    • Budgetary: Budget development and business negotiations skills.

Benefits

    • Talented and collaborative coworkers who will both push and support you
    • Take what you need vacation (and we really mean it)
    • Fully stocked kitchen and weekly happy hours