Audience Growth Specialist
New York, New York /
Business Strategy and Development – Business Strategy and Development /
This is a full time position –ideal candidates are based in NY.
Studio71 is a premium global media company and content studio that develops, produces and distributes original programming across multiple platforms including YouTube, Facebook, Snap, and Roku. Studio71 is headquartered in Los Angeles with offices in Berlin, New York, Toronto, London, Paris and Milan.
Our Audience Growth Specialist works with the Optimization and Content Strategy team to grow audiences for branded YouTube channels through implementing optimization tactics, reporting on channel performance before and after optimization and parsing performance of tactics for insights and adjustments.
·Implement tactics to drive traffic into branded YouTube channels, build up views & subscribers, including content promotion, social media seeding, paid traffic acquisition campaigns and other digital marketing techniques
·Reporting analytics for branded YouTube channels, including analysis on audience growth and demographics, video view performance, advertising revenue and ad performance
·Conduct experiments to identify effective new strategies, optimization opportunities and tracking ongoing audience trends
·Manage client channel operations, including overseeing video delivery, handling video uploads, and applying/verifying metadata and video settings
What you bring to the role
·Deep understanding of all YouTube optimization best practices including on videos, playlists and the channel homepage
·Profound experience in reviewing and drawing conclusions from YouTube analytics
·Previous experience working directly with talent
·Deep understanding of Facebook, TikTok, Instagram, and Twitter best practices related to audience growth
·Passion about the YouTube platform and its creators
·Proficiency in PowerPoint, Photoshop, VidIQ, Microsoft Excel, Google Sheets, Dropbox and Outlook
·YouTube and Facebook certification (ideally)
·Demonstrable knowledge of the YouTube ecosystem (creators, talent, MCNs, verticals, etc.); particularly how music is distributed on YouTube
·2+ years’ experience managing or developing a YouTube channel, including managing content upload, audience development, advertising performance, reporting & analytics
·Experience using data analytics to deliver insights on digital marketing campaigns and online advertising performance
·Digital audience development experience, building audiences for online content through social media, digital marketing campaigns, online PR, SEM, publisher syndication
·Experience with Tubular and Shareablee a plus
·Proficiency in Microsoft Office (Excel and Outlook, specifically)