Direct Marketing Specialist

Boston, MA
Marketing
Full-time
Who We Are
 
StudyPoint is a national leader in the private tutoring industry. We are actively seeking enthusiastic, driven individuals to grow our team. 

We're in the business of helping kids, and we're exceptionally good at it. Our students see dramatic gains in their academic and standardized test results, and our employees enjoy the rewards of growing a mission driven, values based, and entrepreneurial company. We’ve been selected to the Inc. 5000 list of the fastest growing companies in America eight times, and were the list's #1 fastest growing tutoring company. We've also been awarded the Boston Business Journal Pacesetters Award three times, which recognizes the fastest growing companies in Massachusetts. We are a two-time winner of the 50 Most Engaged Workplaces award along with Zappos, Disney, and others. We are privately owned and profitable. 
 
Join a rising star in the education world and a leader in the for-profit education community!

Position Description

An innovator in the education industry seeks a talented direct marketer to join our marketing team. This individual will join an innovative, technologically-driven education company and, as a member of its tightly-knit marketing team, will play a key role in shaping the future of that company’s marketing efforts.  If you are able to own and lead multiple key initiatives independently, have excellent project management skills and detail orientation, enjoy analyzing data, and take pride in deploying high quality marketing campaigns, then we encourage you to learn more about joining our team.

Responsibilities

Manage the continuous improvement of our existing direct response campaigns.
Work with CEO to maximize ROI on our $1.5 million direct response budget.
Lead the full life cycle of our direct response campaigns, including: analysis of past campaign results, campaign strategy development, and overseeing production and deployment of current campaigns.
Manage relationships with key vendors in our production chain.
Communicate with internal stake-holders to ensure sales/marketing alignment.
Analyze campaign results to assess segment grouping performance and help determine direction of future campaigns.
Lead thinking on strategy to drive continuous improvement of direct response efforts.
Collaborate with marketing teammates and other staff to maximize impact of all channels.
 
Qualifications

A strong intellect (and a Bachelor’s Degree).
A passion for marketing and start-ups.
A data-driven, analytical approach to problem solving.
A compulsive adherence to A/B (or multivariate) testing.
2-5 years of marketing experience.
Excellent organizational and project management skills.
Meticulous attention to detail and a process-oriented approach to completing complex tasks.
A proven track-record of lead generation campaigns that drive revenue.
Solid experience with Excel, and a willingness to continue learning that tool.
Experience managing complex campaigns with multiple segments and data-management requirements.
Experience managing external vendor relationships.
Confidence working with new technologies and tools.
An interest in fostering education and helping students succeed.
 
Benefits

Competitive salary.
Generous leave policy, including paid time off and sick days.
One paid day a year to volunteer with an organization of your choice.
Health coverage and dental option.
401k option.
Telecommuting option.