Director of Marketing
San Francisco, CA
Marketing /
Full-time /
Hybrid
About Us
Suger is a revenue platform that helps our customers grow on the fastest-growing B2B sales channel: the cloud marketplaces of AWS, Azure, GCP, and Alibaba. Launched in 2022, we take the tech debt out of marketplace sales by providing an API-first approach to quote-to-cash and billing processes. We’re working with over 200 B2B customers, ranging from large enterprises like Snowflake and Intel to fast-growing startups like Glean and Vanta.
We’re looking for a highly creative and strategic Director of Marketing to help us define the next stage of our brand, messaging, and inbound engine. This is a foundational leadership hire who will play a critical role in shaping Suger's voice, building our demand generation playbook, and laying the groundwork for a high-performing, high-leverage marketing function.
This isn’t a “corporate marketing” role. We want someone who thrives in early-stage environments, who’s built or helped build a marketing engine from the ground up, and who knows how to stand out in a crowded B2B world without sounding like everyone else.
We are a Series A startup, funded by top-tier investors, including Threshold VC, Craft Ventures, Intel Capital, and Y Combinator.
What You’ll Do
- Own and define Suger's overall marketing strategy, with a strong focus on inbound growth and brand storytelling.
- Develop and continuously refine our brand voice, messaging, and positioning to stand out in the market and speak to both technical and business buyers.
- Build and lead marketing programs across multiple channels - product marketing, content, social, field, and sales enablement - with an emphasis on creativity and velocity.
- Collaborate closely with sales and product teams to ensure marketing is aligned with GTM priorities and pipeline goals
- Launch and test marketing campaigns that generate high-quality leads and expand awareness of Suger's category and mission.
- Create scalable processes for future hires and infrastructure while staying hands-on in execution during the early phase.
- Track and report on marketing performance in ways that surface insights and shape future strategy, not just dashboards.
What You’ll Need
- 8+ years of experience in marketing roles, ideally with at least 4 years at an early-stage, high-growth B2B startup (<$5M to $50M+ ARR) defining a marketing engine from scratch.
- You’ve owned big bets (like launching a major product or building an inbound engine) and can point to measurable results.
- Experience across product marketing, brand, content, and sales enablement—with depth in at least one area and breadth across all.
- Strong creative instincts. This is very important.
- Data-driven mindset—you know how to interpret funnel metrics, analyze campaign performance, and turn insights into action. Also very important.
- Comfortable working with tools like HubSpot, attribution tools to unlock self-serve insights.
- Not afraid to get hands dirty, but can operate strategically and think long-term.
- Upward trajectory in your past roles and a history of being someone people bet on.
Why Join Us
- Be the first Director of Marketing at a company that’s redefining how B2B software gets sold.
- Work alongside a top-notch team with experience at companies like Google, Meta, Salesforce, Pave, Motive, and Square.
- Own a major pillar of our go-to-market strategy from day one—with the autonomy to build what you think is right.
- Competitive compensation, equity, and full healthcare benefits.
- Fast-moving, flat org structure with real product-market fit and big ambitions.
- Salary range: $150K - $250K/year + equity
