SEM Manager
St. Louis, MO
Marketing /
Full-time (remote) /
Summersalt is seeking an experienced PPC and SEO specialist to lead our search, shopping, and content initiatives.
ABOUT THE JOB: SEM Manager
- Manage account responsibilities associated with Google AdWords, Yahoo, Bing, and other search platforms.
- Manage SEO initiatives, coordinate with our content team to recommend content ideas for our content platform, as well as PDP pages.
- Develop and manage new paid search campaigns, ad groups, and accounts. Autonomously own PPC marketing initiatives.
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
- Own Google Shopping initiatives including feed optimization.
- In collaboration with the growth team, help manage the marketing portfolio to all acquisition goals.
- Develop and maintain a thorough testing approach to the PPC channel.
- Manage display and native ad partnerships for AdWords and through other programmatic advertising platforms.
- Collaborate with the content team to help expose content, driving awareness through PPC and programmatic channels.
- Keep pace with search engine and PPC industry trends and developments.
- Aid with the development and execution of cross-functional SEO initiatives.
ABOUT YOU:
- Passion for PPC and growth marketing.
- Knowledge of e-commerce in the direct-to-consumer vertical.
- No less than 2 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC).
- Experienced in SEO practices and a knowledge of how to leverage content for organic search.
- Experience in managing programmatic channels and campaigns.
- Experience managing Google Shopping campaigns and working knowledge of shopping feeds.
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
- Excellent attention to detail and a desire to be in the weeds of campaign management and optimization.
- Passionate about growth marketing and a desire to be an autonomous asset to the growth team.
- Highly skilled in Microsoft Excel and passionate about data-driven marketing.
- Experience incorporating content into search strategies.
ABOUT SUMMERSALT:
Summersalt is a generation-defining apparel brand, providing wardrobe essentials for women who are going places. Summersalt launched in 2017 with swimwear made from recycled materials at a $95 price point — designer quality swimwear without the designer price tag. Since then, we’ve launched additional categories including loungewear, knitwear, sleepwear and activewear. Summersalt pieces are modern, sophisticated and fun, with an impeccable data-backed fit based on millions of measurements from over 10,000 women. In the few short years since our founding, Summersalt has built a loyal following of customers, influencers and celebrities, while garnering praise from leading fashion media including ELLE, Vogue and People.
This role is a unique opportunity to join a well-funded, close-knit team that is redefining the apparel and swimwear categories and at the forefront of e-commerce, design and brand innovation. Sustainability, inclusivity and diversity are core tenants of the brand, and we work hard to inspire joy through our products and every interaction with the customer. If you want to be a part of a diverse, hardworking and fast-paced team filled with motivated and thoughtful people, please consider applying.
Summersalt champions diverse backgrounds, perspectives and opinions. We strive to create an inclusive environment where everyone can thrive. Summersalt is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We hire the most qualified applicants without regard to race, color, creed, national origin, religion, sex, parental status, age, disability, genetic information, gender identity or expression, transgender status, sexual orientation or any other status protected under applicable federal, state and local laws. We respect the laws enforced by the EEOC and are committed to fostering diversity across our organization. Please note that candidates will be asked to consent to a pre-employment background check. This will be conducted to ensure compliance with company policies and industry standards.
