Regional Field Marketer
Connecticut / New Jersey
Summit Wash Holdings – Marketing /
Salary /
Hybrid
Benefits & Perks:
- Medical, Dental, and Vision Insurance
· Flexible scheduling
· Paid Time Off (PTO)
· Career Growth based on Performance and not Seniority – 75% of employees were promoted within Summit Wash Holdings
· Free Car Wash Membership
Position Summary:
The Regional Field Marketer is responsible for executing and supporting marketing initiatives, campaigns, and event strategies tailored to the specific North East and New Jersey markets. The primary objectives are to drive retail sales, increase revenue, forge partnerships, and boost brand awareness by getting closer to our customers.
Responsibilities
- Develop and maintain the North East and New Jersey market’s regional fleet program and partnership programs.
- Conduct on-site market research to identify regional trends, customer preferences, and competitive insights.
- Support through market data to inform and help support marketing strategies, customer relationship management (CRM), and initiatives.
- Co-plan, execute, and manage regional marketing campaigns and events.
- Support new wash openings (NWOs), lead the Street Fighter (SF) program by attending local events and generating excitement around NWOs.
- Coordinate the logistics of marketing assets to ensure timely execution of campaigns and events.
- Implement regional marketing plans, campaigns, and events in alignment with company goals and objectives.
- Provide feedback from field teams and customers to refine and enhance marketing strategies.
- Work closely with cross-functional teams including operations, sales, and customer service, to ensure seamless execution of marketing initiatives.
- Develop and maintain partnerships with local partners, vendors, and stakeholders.
- Conduct on-site surveys and gather customer feedback to improve marketing efforts.
- Monitor and analyze the performance of marketing campaigns, on-site surveys, local SF programming, and customer reviews.
- NWO metric support.
- Ensure brand consistency across all regional marketing materials, including signage, curb appeal, and events.
- Serve as a regional brand ambassador, promoting company values, goals, initiatives and fostering customer relationships.
- Work with operations on being viewed as a resource and asset to build and maintain the business, brand, and our relationships with operations.
General Requirements
- Bachelor’s degree in Marketing, Business Administration, or related practical experience
- Proven experience in field or regional marketing roles in retail or hospitality (3+ years preferred)
- Solid understanding of marketing principles and best practices
- Excellent communication and interpersonal skills
- Spending an average of 3-4 days per week working in the field
- Ability to travel within the region and to other regions up to 50%
Physical Requirements
- Ability to alternate between sitting and standing throughout the workday.
- Capable of lifting and carrying up to 15 lbs.
- Proficient in entering data using a traditional keyboard.
- Ability to operate a vehicle as needed.
- Effective verbal communication skills.
- Adequate hearing to understand and respond to verbal instructions.
$90,000 - $105,000 a year
Annual Salary Plus Bonus Opportunities
Company Core Values
S.E.L.F.
Safety in Every Action: We prioritize the safety of our teammates and customers by embedding it in our culture and operations.
Execution: With a focus on creating exceptional car wash experiences, we are committed to operational excellence in every aspect.
Leadership: We believe in mentoring and empowering our teams to lead with integrity and achieve their best.
Fun: A positive, spirited atmosphere is key to our success, making work enjoyable and fulfilling.
At Summit Wash Holdings, success starts with the S.E.L.F., ensuring our teams feel supported, valued, and empowered to grow. We foster a culture of mutual respect, collaboration, and work-life balance while delivering on our promise to customers. Join us as we redefine the car wash industry through passion, integrity, and innovation!
Summit Wash Holdings brands consist of Waters Car Wash, Russell Speeders Car Wash, Speeders Car Wash, and Fred's Car Wash.
