Social Media Practice Lead (Senior Account Director)

New York, NY / Los Angeles, CA
Communications – Social Media /
Full-Time /
Sunshine Sachs Morgan & Lylis is proud to represent clients across many industries including entertainment, social good, tech and lifestyle and we tell their stories through a variety of mediums.  We know that even during the toughest times, our responsibility to our clients and each other can bring meaningful and long-lasting impact for those affected the most. We’re proud of each and every campaign we execute, but you may be wondering why we don’t have more than a landing page as our website. While many of our clients are household names (you know them, we’re sure of it), our digital footprint is purposefully small. We fly under the radar and we like it that way.
If you are fired up and ready to do good, join us! 

We have an immediate opening for a Social Media Practice Lead (Senior Account Director) in New York. For this role, you need to have advanced skills in social and digital client leadership, the ability to effectively lead, mentor and grow a team of social media strategists, pitch and sell new social media business and have a deep understanding of how earned, owned, and paid work together. 


    • Develop and deepen relationships with internal and external key stakeholders, including clients and agency leadership
    • Conceptualize and lead integrated and strategic social marketing plans and digital strategies for a variety of clients and industries
    • Partner across the agency within several verticals, including Account leads, Talent/Influencer Team, Brand Integration Team, Crisis, Film & Entertainment, and Social Advocacy, to integrate social media services into ongoing work
    • Inform on new industry updates, trends, and implications and opportunities for clients through thoughtful POVs
    • Lead integrated brainstorming of strategic and impactful campaign ideas, initiatives, and activities
    • Lead social and digital aspects of new business pitches
    • Partner with agency leadership on planning internal trainings and skills development
    • Support the financial health of social media work across the agency, including scoping, budget management, and proper implementation of the scope
    • Oversee the proper implementation of social media strategies within projects and client relationships
    • Oversee relationships with paid media partners and external vendors
    • Provide ongoing social media strategic counsel to clients and internal teams
    • Review and approve reports for social/digital activities that demonstrate ROI for clients and apply qualitative analytical skills to create insightful reporting that contains actionable analysis
    • Assist in conceptualizing public relations and marketing strategies and ensuring that quality and relevant coverage is executed as developed

You Should Apply If

    • You demonstrate strong leadership skills
    • You have a bachelor’s degree and 10 years of digital agency experience and direct oversight with client accounts  
    • You’re highly organized and are able to juggle multiple accounts in a fast-paced environment
    • You have experience with paid social media and understand basic paid social strategy
    • You have experience managing and mentoring junior staff
    • You are familiar with a variety of social media platforms and reporting tools, or are willing to learn (including: Meltwater, Google Analytics, Sprout Social)
    • You’re great at managing relationships, both internally and externally and really take the time to teach your junior peers
    • You are a strong public speaker and are comfortable presenting internally and externally, whether an idea for a campaign or results from a report
    • You possess excellent writing skills, and a strong attention to detail
    • You work effectively in a team environment; can be flexible and willing to jump in to help in various roles across our social and digital work – no hat is too big or small for you!
    • You are a pro-active problem solver who knows when to ask the right questions 
$115,000 - $130,000 a year

Benefits x Perks
We go well beyond the benefits that you’re looking for like medical, dental, and vision plans, 401(k) with matching, annual merit-based bonuses, PTO, fertility, FSA for medical, childcare, and commuter expenses. Sunshine Sachs Morgan & Lylis offers those benefits and many perks including, a flexible work schedule, Work from Anywhere program, Summer Fridays, Wellness Days, and a 4-week sabbatical or trip to celebrate select anniversaries. We love to socialize so, we have collaborative workspaces, some offices even have rooftops, celebrations, networking opportunities, and community volunteering. We frequently mark opportunities to listen, learn and act throughout the year (Juneteenth, Election Day, International Women’s Day, etc.).
SSM&L is committed to diversity, equity, inclusion, and ability. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, identity and expression, national origin, disability status, protected veteran status, or any other characteristic protected by law.
There’s more!
From day one, employees are carefully matched with a mentor to guide them on their path to success. Training and mentoring are a big deal here and since we are into promoting from within, we make sure to provide more than enough tools for you to learn and grow. We are proud to offer training throughout the year on topics for professional growth as well as personal growth. We have also developed a series of teaching workshops that are structured for each level of the company. Sunshiners also take love to take advantage of the monthly Meet the Media series where media contacts provide valuable insider info for pitching them and their colleagues.