Account Director, Entertainment Advocacy
New York, NY / Los Angeles, CA / Washington, DC
Communications – Entertainment Advocacy /
Full-Time /
Hybrid
Sunshine Sachs Morgan & Lylis is proud to represent clients across many industries including entertainment, social good, tech and lifestyle and we tell their stories through a variety of mediums. We know that even during the toughest times, our responsibility to our clients and each other can bring meaningful and long-lasting impact for those affected the most. We’re proud of each and every campaign we execute, but you may be wondering why we don’t have more than a landing page as our website. While many of our clients are household names (you know them, we’re sure of it), our digital footprint is purposefully small. We fly under the radar and we like it that way.
If you are fired up and ready to do good, join us!
Are you passionate about the intersection of entertainment and social change? We have an immediate opening for an Account Director on our Entertainment Advocacy team.
The ideal candidate is a pop culture junkie who cares about making the world a better place. You are following the latest story on socials that has permeated the social zeitgeist, while keeping up with the changemakers who are fighting for social change. In this role, we are looking for someone who knows which celebrities and influencers are going to help advance a movement, campaign or initiative and who we will tell that story to.
This person is responsible for leading and implementing communications strategies involving celebrity, athlete and influencer engagement that elevate awareness of our client’s mission driven campaigns and initiatives. Candidates should have a media relations background and a proven track record of talent engagement.
This person is responsible for leading and implementing national communications strategies that elevate awareness of our client’s mission and their initiatives, often times engaging celebrities and influencers to help move the needle. We are looking for someone with leadership experience who is known for building positive relationships with internal and external stakeholders. You are able to conceptualize the ideas that will land, and know who can best tell the story in an ever-changing media landscape. You are able to develop multi-year celebrity and influencer stewardship plans, building our client’s profiles within the entertainment and sports industries. The ideal person knows how to pitch a wide range of stories, as well as developing custom engagement and activation opportunities for celebrity supporters -- from a celebrity volunteering with a nonprofit that lands in PEOPLE Magazine, to recruiting talent to sign an open letter that’s placed in The Hollywood Reporter, to identifying the right champion to craft a first-person essay in Glamour.
Responsibilities Include:
- Leading national social good campaigns, including developing strategy and outreach on various clients (corporate and non-profit)
- Setting the vision and leading celebrity and influencer relations programming, including outreach, stewardship and meaningful engagement strategies
- Leading communications strategies to identify digital amplification and story ideas to secure national coverage in top tier media outlets.
- Leading site visits, impact trips and other events and activities that deepen celebrities’ understanding and engagement in our work.
- Building and maintaining strong relationships with agencies, celebrities, influencers and talent representatives.
- Providing thought leadership opportunities for clients in widely read outlets, top listened to podcasts, and other major profile-driven outlets
- Serving as a senior leader within the agency
- Managing complex client issues; able to manage clients through stressful situations that require thoughtful counsel.
- Training and mentoring junior staff on the inner workings and executions of talent/influencer integration, PR and media relations, social campaigns, and overall work approach.
- Managing and building upon an existing network of press friendlies ranging from entertainment outlets to new digital outlets, as well as growing relationships with talent/influencer reps
- Achieving deliverables for a full roster of clients (average of 6 – 8).
- Participating in and/or leading new business meetings, creating proposals as needed.
- Regularly bringing new opportunities for clients – media meetings, key introductions, event opportunities, etc.
You should apply if:
- You have at least 8 years of experience creating entertainment related advocacy campaigns that are focused on earned media and talent engagement.
- You’ve managed a team with direct oversight for at least 3 years (of those 8 mentioned above).
- You know how to navigate stakeholders, thought leaders, and media.
- You have a strong value and understanding of the rapid pace of the entertainment industry
- You have established press contacts and have your “go-to” folks to get that important message out.
- You have a genuine interest in developing junior talent and empowering them to be A performers!
- You are a strong writer – persuasive, concise, creative, and quick.
- You are a strategic thinker, bring new ideas to the table, and love a good brainstorm.
- You are incredibly organized, detail oriented and able to excel at managing multiple projects simultaneously.
- You’re willing to work select evenings/weekends and travel when necessary.
- You enjoy overdelivering rather than meeting expectations and take genuine pride in being part of something good.
$90,000 - $110,000 a year
Benefits x Perks
We go well beyond the benefits that you’re looking for like medical, dental, and vision plans, 401(k) with matching, annual merit-based bonuses, PTO, fertility, FSA for medical, childcare, and commuter expenses. Sunshine Sachs Morgan & Lylis offers those benefits and many perks including, a flexible work schedule, Work from Anywhere program, Summer Fridays, Wellness Days, and a 4-week sabbatical or trip to celebrate select anniversaries. We love to socialize so, we have collaborative workspaces, some offices even have rooftops, celebrations, networking opportunities, and community volunteering. We frequently mark opportunities to listen, learn and act throughout the year (Juneteenth, Election Day, International Women’s Day, etc.).
SSM&L is committed to diversity, equity, inclusion, and ability. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, identity and expression, national origin, disability status, protected veteran status, or any other characteristic protected by law.
There’s more!
From day one, employees are carefully matched with a mentor to guide them on their path to success. Training and mentoring are a big deal here and since we are into promoting from within, we make sure to provide more than enough tools for you to learn and grow. We are proud to offer training throughout the year on topics for professional growth as well as personal growth. We have also developed a series of teaching workshops that are structured for each level of the company. Sunshiners also take love to take advantage of the monthly Meet the Media series where media contacts provide valuable insider info for pitching them and their colleagues.
