Senior Account Executive, Lifestyle

Los Angeles, CA /
Public Relations – Lifestyle /
Full-Time
Sunshine Sachs is proud to represent clients across many industries including entertainment, social good, tech and lifestyle and we tell their stories through a variety of mediums.  We know that even during the toughest times, our responsibility to our clients and each other can bring meaningful and long-lasting impact for those affected the most. We’re proud of each and every campaign we execute, but you may be wondering why we don’t have more than a landing page as our website. While many of our clients are household names (you know them, we’re sure of it), our digital footprint is purposefully small. We fly under the radar and we like it that way.
 
If you are fired up and ready to do good, join us! 

We have an immediate opening for a Senior Account Executive in our Los Angeles Office. What does this mean? You’ve been doing this for a bit (about 4-5 years) and you have experience working across a variety of consumer brands in lifestyle, tech and pop culture. You have a passion for creating unique narratives to reach a wide range of audiences and your media diet includes everything from The Today Show to the NYT Styles section, and Buzzfeed to People Magazine. We’re looking for someone that understands the media landscape and how to navigate between the different verticals that our diverse roster of brands is trying to reach. You have all this energy, these great contacts and you are brimming with innovative and creative ideas. We are major proponents of the entrepreneurial spirit – you can speak on anything and are a Jack/Jane/Juan/Julia of all trades! 

Responsibilities Include:

    • Drafting, developing, and executing comprehensive communications strategies.
    • Conducting regular and thorough research on various topics, flagging relevant news updates for teams/clients.
    • Drafting, editing and proofreading materials including press releases, blog content, pitches, fact sheets, FAQs, briefing notes, and client correspondence.
    • Partnering with senior managers on achieving deliverables for a full roster of clients (average of 4 – 6).
    • Managing media contact lists to build relationships with new publications and media contacts.
    • Participating in new business meetings, creating proposals as needed.
    • Regularly bringing new opportunities for clients – media meetings, key introductions, etc.
    • Proactively mentor and teach junior team members on account teams (really important for us)
    • Working with senior management to respond to client requests and ensure requests are taken care of in an efficient manner.

You should apply if:

    • You have at least 4 years working in PR, specific experience in communications, consumer brands, tech, lifestyle public relations and integrated media relations.
    • You have a growing list of relationships with media across a variety of verticals and know how to leverage those relationships to secure impactful media opportunities.
    • You are a strong writer – persuasive, concise, creative, and quick!
    • You have a well-rounded understanding of consumer/lifestyle/tech marketing
    • You are a strategic thinker, bring new ideas to the table, and love a good brainstorm.
    • You have strong decision-making abilities and accountability; this is an important role, own it!
    • You have great judgment and can make "the call" as needed.
    • You have an innate curiosity and an entrepreneurial spirit…have a suggestion on making something better? We encourage you to do it!
    • You are incredibly organized, detailoriented (see what I did there?), and able to excel at managing multiple projects simultaneously.
    • You’re willing to work select evenings/weekends and travel when necessary – our clients often need us to GO, GO, GO!
    • You enjoy overdelivering rather than meeting expectations and take genuine pride in being part of something good.
    • You make friends wherever you go. I mean, your co-workers are basically your roommates…don’t be uncool 😉

You don’t HAVE to have this, but it sure would be nice

    • Solid relationships across consumer media and a passion to build and grow business in this space.
    • Interests beyond this core area – we never like to stay in our lanes here and see facets of niche industries where they never existed before (documentaries, fashion, travel, etc.)
    • B2B & thought leadership experience would be such a coup!
Basic Perks
Sunshine Sachs offers medical, dental, and vision plans, 401(k), annual merit-based bonuses, PTO and commuter benefits. Additional perks include, Summer Fridays, frequent celebrations, a flexible work schedule and company-organized volunteer opportunities. We frequently identify company-wide opportunities to listen, learn and act throughout the year (Election Day, International Women’s Day, etc.).
 
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, identity and expression, national origin, disability status, protected veteran status, or any other characteristic protected by law.

A Little More About Us:
Teaching and mentoring is an essential pillar at Sunshine. Through a company-wide mentor program, all Sunshiners are paired with both a mentee as well as a mentor who is invested in your success and growth. We organize monthly Meet the Media series during which media contacts visit the office to explain who they are, what they do and best practices for pitching them and their colleagues. We have also developed a series of teaching workshops that are structured for each level of the company. All Sunshiners participate by leading sessions for team members who are more junior to them.