Senior Strategic PPC Specialist

Surfshark – Marketing /
Full Time /
Do you know the meaning behind terms like PPC, CPM, or CTR? Would you like to manage Surfshark's paid search channels and implement leading paid marketing strategies? Then you could be an excellent fit for our PPC team! They do everything ad-related: from analyzing competitor activities to developing and testing acquisitions for paid channels. They test ad copies and level up our conversion rates. They earn money by spending it, and now they are looking for someone to join their forces!

If you want to:

    • Manage company's paid search and other paid marketing channels with full ownership;
    • Analyze competitor activities to measure their impact on the company’s tactics continuously;
    • Develop and test acquisition strategies for various paid channels (Display, YouTube, etc.);
    • Drive A/B testing activities for ad copy and landing pages to improve conversion rates;
    • Perform data analysis based on business goals to identify growth/optimization opportunities;
    • Prepare and present comprehensive reports on the overall performance of marketing campaigns;
    • Stay up to date on the latest digital marketing trends and incorporate them into Surfshark’s campaigns;
    • Collaborate effectively with agencies and other vendor partners.

And you can check off:

    • At least 4+ years of experience in managing paid search acquisition campaigns;
    • Proven expertise in data analysis and reporting, with proficiency in analytics tools (e.g., Google Analytics, Looker, Tableau, Excel, Google sheets and etc.);
    • Excellent analytical thinking, ability to draw correct conclusions from data and subsequent action steps.
    • Experience in working with complex, global, large-scale campaigns;
    • Intermediate to advanced skills with Google Tag Manager and web tracking;
    • Excellent time management skills;
    • Ability to work independently and collaboratively within a team;
    • Outstanding interpersonal skills for effective collaboration with other departments;
    • Proficiency in English both verbal and written;
    • Familiarity with SEO and CRO best practices is an advantage;

Here’s the deal:

    • Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
    • Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts with a physical coach and a gym membership compensation to regular mental health checks;
    • Tools of your choice: choose the technical equipment and tools you need to do your best work;
    • Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
    • Convenient commuting: traveling from point A to point B in a city like Berlin is quite a journey! That’s why we compensate part of your public transport costs;
    • Work-life balance: as a general rule, we work based on a 3+2 hybrid model. And let’s not forget the WFA policy – an opportunity to work from anywhere in the world;
    • Premium Surfshark accounts: for you, your family, and friends!