Senior Marketing Manager, EMEA

United Kingdom
Sales and Marketing – Marketing /
Full-time /
Remote
Get to know SwiftConnect  
At SwiftConnect, we are the trailblazers in the realm of connected access. Our passion lies in crafting secure and elegant interactions for our customers, ensuring their users can access what they are authorized to, when and where they need it – be it with their plastic badge, phone, watch, or other connected device. We specialize in powering the next generation of connected access experiences, serving the needs of commercial real estate owners and enterprises spanning various leading industries.

Our cutting-edge platform integrates with existing physical access infrastructure, credential technologies, and business systems to deliver authorized access to everything, everywhere – all through an automated access management workflow.
At the heart of our mission is the desire to connect people with the right place at the right time.  Behind our solutions is a driven team of innovative problem-solvers with an entrepreneurial mindset. When you step into SwiftConnect, you’re not joining a company; you’re redefining the way people navigate and connect with their world.

Role Overview
The Senior Marketing Manager, EMEA will lead SwiftConnect’s marketing efforts in the region and serve as a key member of the EMEA team, reporting to the Vice President of Global Marketing. 

The primary mandate is to develop and execute a marketing plan for the EMEA region that elevates SwiftConnect’s brand, drives demand generation, strengthens market positioning, and supports global sales and partner engagement. This person will oversee all aspects of marketing in the EMEA region including regional communications and campaigns, trade show and event planning and support, collateral and content development, customer communications enablement and digital channel support. 

Primary Responsibilities

Regional Marketing Plan
Develop EMEA Region Marketing plan working closely with the Business Development team to identify priorities and key initiatives to drive awareness and lead generation
Serve as a marketing partner to entire Swift Connect EMEA team, driving alignment on regional go-to-market initiatives
Collaborate with Marketing Leadership and regional team to identify KPIs and  metrics for marketing programs; track and measure analytics to ensure success of each initiative

Digital Marketing & Customer Communications
Database Development
- Build a framework for a regional customer database, segmented by industry, customer type (Partners, current/prospective customers, consultants), and customer role (IT, C-suite, technical, etc.)
- Collaborate with marketing team to ensure consistent and comprehensive approach across regions
Develop and execute regional digital lead gen campaigns
Collaborate with marketing team to develop a plan to manage and disposition leads to sales
Manage and execute all regional customer communications, ensuring consistent branding and tone of voice

Events & Trade Shows
Collaborate with the EMEA team to develop a trade show and events plan for the region that will drive demand gen and generate brand awareness
Manage details for successful execution of all EMEA region trade shows and events, including logistics, booth/event strategy/messaging, pre-/post-event promotion, speaking opportunities, etc.

Collateral & Content Development
Collaborate with the marketing and EMEA team and serve as the voice of the region on product collateral and content development, including case studies, white papers, thought leadership, blogs, infographics, etc.

Customer Communications Enablement
Collaborate with the marketing team and serve as voice of the EMEA region on the development of enablement materials to help customers drive internal adoption of SwiftConnect products
Support Customer Success and “Network-Effect” Sales in region, tailoring onboarding, nurture, and communication assets

Social Media & PR/Media
Act as a key contributor to SwiftConnect always-on social media plan/calendar, ensuring proper coverage of regional trade shows, events and other initiatives
Collaborate with the Marketing Specialist to execute on regional social efforts
Collaborate with Marketing Leadership on developing and executing regional PR/media opportunities
Channel and Partner MarketingCollaborate with Partnerships team to support regional co-marketing programs/ initiatives/events

What You’ll Need
10+ years of experience in B2B marketing, ideally within SaaS, PropTech, or access control
Proven track record of developing and executing regional marketing strategies
Experience running multi-channel demand generation campaigns in EMEA
Strong familiarity with marketing automation tools and CRM systems
Skilled in trade show and event management
Excellent cross-functional collaboration and communication skills
Data-driven and comfortable analyzing campaign results and KPIs
Comfortable operating independently in a fast-paced, scale-up environment
Experience working across EMEA markets and cultures; multilingual a plus
Willingness to travel (up to 25%)

Why Join Us
Join a CRE-Tech pioneer shaping the future of connected access
Work with innovative technology trusted by industry leaders
Help scale a world-class go-to-market organization from the ground up
Be part of a mission-driven team that values creativity, collaboration, and grit
Receive a competitive salary and benefits package to recognize your contributions
Grow with a company that’s transforming how people access spaces where they work and thrive
£75,000 - £95,000 a year