Product Strategist

San Francisco
Strategy
Full-time

Swirl is seeking a world-class Product Strategist to join our growing Strategy team. The right candidate will help us establish people-centric business strategies for our clients, fusing the practices of strategy and design thinking to drive business growth.
 
Product Strategy at Swirl is a dynamic and flexible role. You will be the strategic anchor on our multidisciplinary Product team: understanding business context, uncovering insights, exploring and defining growth opportunities, architecting strategy, leading working sessions, communicating vision, and ultimately helping turn our client’s nascent ideas into market-ready products.

Responsibilities:

    • Collaborate with the Swirl team and our clients to understand their businesses, challenges, and opportunities, and to help identify and prioritize near and long term goals
    • Gather, synthesize, and create compelling stories around rigorous research from a wide variety of sources: qualitative and quantitative, syndicated and primary, interviews with internal and external stakeholders, analytics and data sources
    • Partner with the Swirl Product team to design and evolve clients’ physical/digital products in ways that drive user and business objectives
    • Use discovery-driven planning and financial modeling to explore potential business models behind our concepts and to shape and influence their design
    • Develop business cases behind concepts and designs, to orient organizations towards finding top-line growth and profitability
    • Help clients develop new growth options within existing brands and experiences
    • Design compelling value propositions for customers and consumers
    • Ensure the presence of the voice of the customer is present throughout the planning and development lifecycle
    • Contribute to the product strategy practice at Swirl, continually improving our processes and products, raising its profile within the agency and beyond
    • Act as a bridge to other strategic disciplines at Swirl, working with brand strategy, communications strategy, and content strategy and to the wider Swirl marketing, design, and technology teams

We're looking for people with:

    • 4+ years relevant industry experience across many of the following areas, along with world-class depth in one or two: Product Management, Marketing (Product or Brand), Organizational Behavior, Operations, Finance, Start-ups, and Design
    • A curiosity for how people navigate decisions in the world around them
    • A love for crafting new businesses, new products, and responding to uncharted design challenges
    • A talent for telling great stories - verbally and visually – and able to deliver insights about people and behavior in a way that generates empathy, emotion, and engagement
    • A depth of experience in business model design, market sizing, financial modeling, and implementation, using Excel as a baseline
    • A natural skill to engage with people at a deep level. Whether observing or interviewing users/customers, fellow team members, clients
    • A demonstrated fluency of the people-centered design process and tools
    • A finger constantly on the pulse of digital and cultural trends
    • Experience working on agile design teams and sprint processes
    • Experience working in design software (e.g. Adobe suite, etc.)
    • A flexible ability to work in a fast-paced and dynamic environment

Who are we?

Swirl! Founded in 1997, at the epicenter of the digital revolution, Swirl is independently owned and independent in spirit. With headquarters in San Francisco’s majestic Presidio National Park, it’s a full-spectrum ideas agency:  advertising, marketing, communications, retail experiences, and brand actions – with an added dimension of a 1,400 acre back yard. We believe: in people first, in collaboration, and in a healthy and passionate culture. We also believe that brand success in the 21st century will be rooted in brand actions and our clients range from national and international brands such as Microsoft, Sprint, CA Technologies, Juniper Networks, Cool Effect, and Peet's Coffee, to regional favorites, like Walt Disney Family Museum, The San Francisco YMCA, and PG&E.

What you can expect from us:

-A culture of excellence
-Passionate colleagues
-Fair compensation
-Exciting collaborative environment
-A forum to have your ideas heard and built upon
-Access to executive leadership
-Autonomy and the room to make decisions
-The runway to maximize your ability
-A great culture for the fun and curious
-Training to continue to improve and grow