Email Marketing Operations Manager

San Francisco
Data-Driven Marketing

Swirl is looking for an Email Marketing Operations Manager with experience managing the technical aspects and day-to-day operations across both enterprise-level and entry-level CRM platforms. This individual will be an integral part of a dynamic and growing CRM team.


    • Responsible for day-to-day operations of core marketing platforms including setup, system management and reporting using CRM systems such as Salesforce Marketing Cloud, Responsys, IBM Watson
    • Partner with Strategy to develop, automate, and test behavioral email customer journeys, newsletters and multi-touch promotional campaigns across a wide range of online channels and targeted segments
    • Build targeted audience segments based on email behavioral data and CRM attributes
    • Setup and deploy ongoing A/B tests to improve campaign performance
    • Partner with IT and vendors on the migration of data and campaigns from one platform > another
    • ID data requirements for campaign use cases; Partner with Product teams to ensure the correct data is being captured and fed into DB
    • Maintain and document technical processes and marketing automation and procedures, SLA’s, programs and workflows
    • Support set up, system management and program deployment across other CRM and testing platforms (eg Optimizely) as needed

We're looking for people with:

    • A minimum of 3 years of experience configuring, testing and optimizing multi-touch nurture email campaigns through an enterprise level ESP
    • Experience in multivariate testing
    • Experience building segments and deploying dynamic content
    • Solid understanding of relational databases, with a working knowledge of SQL
    • Understanding of the nuances of email HTML, with a working knowledge of HTML and CSS
    • Knowledge of marketing principles and the creative development and execution process
    • Strong strategic thinking, creative problem solving and analytical skills
    • Adept at multi-tasking in high-paced environment with attention to detail
    • Experience with Salesforce Marketing Cloud, IBM Watson and/or Optimizely a plus

Who are we?

Swirl! Founded in 1997, at the epicenter of the digital revolution, Swirl is independently owned and independent in spirit. With headquarters in San Francisco’s majestic Presidio National Park, it’s a full-spectrum ideas agency: advertising, marketing, communications, retail experiences, and brand actions – with an added dimension of a 1,400 acre back yard. We believe: in people first, in collaboration, and in a healthy and passionate culture. We also believe that brand success in the 21st century will be rooted in brand actions and our clients range from national and international brands such as Microsoft Stores, Sprint, CA Technologies, Juniper Networks, Cool Effect, and Peet's Coffee, to regional favorites, like Walt Disney Family Museum, The Marine Mammal Center, The San Francisco YMCA, and PG&E.

What you can expect from us:

-A culture of excellence
-Passionate colleagues
-Fair compensation
-Exciting collaborative environment
-A forum to have your ideas heard and built upon
-Access to executive leadership
-Autonomy and the room to make decisions
-The runway to maximize your ability
-A great culture for the fun and curious
-Training to continue to improve and grow