Vice President of Communications and PR

CA, TX, AZ, FL, NY, IL, OR, WA, WY /
Marketing /
Full Time
Synapse is a Banking as a Service (BaaS) provider with a clear mission, to ensure that everyone around the world has access to best-in-class financial products, regardless of their net worth. Synapse’s unified platform provides industry compliant payment, card issuance, deposit, lending, credit, investment and crypto products through simple APIs. We are the only BaaS provider that enables builders to launch feature complete deposit, credit and crypto products in weeks.

Our culture and values are simple and straightforward. We share a general concern for the well-being of others and strive to build a safe and inclusive environment for everyone. Our work style is collaborative and action-oriented. We are a team of conscientious, hard workers who also share a common sense of purpose. As we accelerate our growth, your career and opportunities will grow as well making it an exciting time to join Synapse.

VP of Communications & PR to lead all aspects of our Comms & PR initiatives. You will take the lead on developing our communications strategy and elevating brand awareness through social media, online platforms, press releases, communications, and marketing. This role will report directly to the VP of Marketing and Revenue Operations.

As the VP of Communications & PR, you will help bring our brand and mission to life through identifying and crafting the stories worth being told through press, analysts, influencers and other media channels. You will be an integral part of building and maintaining the brand of Synapse and its leadership team.

What You Will Do

    • Cultivate and maintain relationships, as well as schedule interviews with press, media analysts and key influencers
    • Create content regularly to grow the company’s footprint (press releases, corporate announcements, and creative content).
    • Collaborate with company leadership, to craft and pitch press releases and thought leadership topics
    • Establish a sustainable, strategic approach to PR based on adding value to media outlets and event managers, not just asking for it
    • Organize PR events to increase awareness of our company and its leaders
    • Track and influence media coverage
    • Report on PR campaigns’ results
    • Manage sensitive issues to maintain company reputation
    • Lead and evolve a brand to differentiate itself in a fast-paced landscape; leverage existing media relationships, including broadcast, traditional, and online.
    • Pitch new ideas, and amplify content and social concepts to propel brand awareness while representing the Synapse voice, and staying consistent with current trends and media opportunities
    • Ensure that the cross-company efforts connect to clear and powerful narratives that resonate with key audiences.

What You Will Bring

    • Working with our PR Agency, the ideal candidate will have experience pitching, crafting, and placing content externally - content such as op-ed development, podcast content, press releases and major product announcements.
    • Maximize brand presence across various channels (e.g. web, TV, podcasts, blogs, and social media)
    • Ensure brand consistency in all advertising efforts
    • Have expertise in developing strategic PR campaigns
    • Collaborate cross-functionally to uncover insights and strategies to develop and implement branding and messaging strategies for new and existing products, internally and externally
    • Lead by example and have a strong sense of urgency; have the ability to persevere in the face of unexpected challenges
    • Bachelor’s degree in public relations, communications, advertising or related field, MBA preferred
    • 7+ years of extensive experience in communications, advertising, PR and/or brand management - preferably a combination.
    • Have an established portfolio of media and PR contacts; strong knowledge of traditional, digital and social media (requirement)
    • Strong understanding of the FinTech/Financial Services space, maintaining a consistent pulse on current events in the industry

What We Offer

    • 💰Competitive Compensation
    • 📈Equity
    • 🍎Insurance (Medical/Dental/Vision)
    • 💚401(k) with company matching up to 4%
    • 🏝PTO & Holidays
    • ✨Life Insurance & LTD

Synapse is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all of our employees. Synapse provides equal opportunity in all of our employment practices to all qualified employees and applicants without regard to race, color, religion, gender, national origin, age, disability, marital status, military status, genetic information or any other category protected by federal, state and local laws.