Director, Mobile User Acquisition

Remote-US /
Marketing /
Full-time
/ Remote
About Tala

Tala is a global technology company building the world’s most accessible financial services. With more than $350 million raised from visionary investors, we are serving millions of customers around the world who have been overlooked by traditional financial institutions – and our plan is to serve millions more, and have been named by the Fortune Impact 20 list, CNBC’s Disruptor 50, and Forbes’ Fintech 50 list for five years running. We are expanding across product offerings, countries and crypto and are looking for people who have an entrepreneurial spirit and are passionate about the mission.

By creating a unique platform that enables lending and other financial services around the globe, people in emerging markets are able to start and expand small businesses, manage day-to-day needs, and pursue their financial goals with confidence. Currently, more than 7 million people across Kenya, the Philippines, Mexico, and India have used Tala products. Due to our global team, we have a remote-first approach, and also have offices in Santa Monica, CA (HQ); Nairobi, Kenya; Mexico City, Mexico; Manila, the Philippines; and Bangalore, India. 

Most Talazens join us because they connect with our mission of enabling financial agency for underbanked people around the world. If you are energized by the impact you can make at Tala, we’d love to hear from you!

To further our progress toward our mission, we are looking for a Director, Mobile User Acquisition interested in driving high sustainable growth while solving financial inclusion. If you are an analytically-minded leader who wants to inspire a team of direct reports across Mexico, Philippines, Kenya & India, is passionate about delivering on acquisition targets within our target CaC and can build strong relationships across a broader global marketing team and core cross-functional stakeholders - then this role is for you.
 
2+ billion people worldwide are underestimated and hence underserved. This role needs someone who is incredibly solutions-oriented because there is a reason why so many people are underserved; the same old approaches don't work. This role needs someone who will keep the mission of Tala in mind, leverage their own powerful strengths in Performance Marketing in global digital and non-digital channels but adapt them, innovate and find ways to reach those who we, Tala, can serve.

What you'll do:

    • You own the goal of maximizing the number of new customers Tala is able to serve, sustainably. In mathematical terms, you own maximizing: [(New Customers * LTV/customer) - $ Spend].
    • You drive thought leadership each and every day with respect to answering questions like "how do I reach the people whose lives would be better when served by Tala?, how do I reach them in a scalable and sustainable way?, how do I successfully communicate the value Tala provides to them?"
    • You manage a team of user acquisition specialists that live across Mexico, Philippines, Kenya & India, being aware cultural nuances and able to manage across different timezone 
    • Understand the economics of each product and each channel thoroughly
    • Lay out a roadmap with business cases to take Tala from where it is today to where it can be given the potential; achieve goals along the way
    • Identify where leverage exists to improve, and then solve it
    • Drive continuous improvement through structured and rigorous optimization of creatives and messaging; leveraging data consistently to make the best decisions for the business
    • Partner with finance to forecast of new customers and marketing budgets 
    • Be point person for our Google Adwords and FB reps and leverage those relationships to continually improve our campaigns
    • Provide insights to our marketing teams in-country on overall UA strategy; and manage a team of UA specialists in each of the markets to driver day-to-day execution

Skills & Qualifications:

    • 7+ years of B2C performance marketing experience with several years of people management experience; having worked with global teams considered a plus
    • Extensive hands-on experience with mobile app install ads & mobile measurement
    • Strong analytical mindset; being able to find highest leverage point by analyzing data and communicate complex insights effectively; ROI focus
    • Able to think big picture while remaining close to the detail.
    • Willing to work across 4 time zones (Mexico, Philippines, India, Kenya)
    • Be a natural mentor & leader. Enjoy taking time to educate and uplift those around you. Have a bias for sharing and explaining to diverse teams so their potential can be unleashed in service of the broader goal. Able to inspire a global team.
    • Have a natural desire to learn about the countries we work in. Be curious, humble. Learn from any source possible. You are a sponge seeking new inputs.
    • Strong experience conceiving, testing, and optimizing ad creatives; able to identify most meaningful value propositions for acquisition ads and finding creative ways to articulate them in partnership with in-country marketing teams
    • Able to build a roadmap working backwards from goals and thinking in an unconstrained manner finding the points of highest leverage
    • Effective, proactive communicator. Leading team of UA specialists in each country and representing the user acquisition function / thinking in global projects 
    • Creative problem-solving acumen, with the analytical rigor to verify or invalidate assumptions

We strive to provide Talazens and their loved ones with a holistic benefit experience! We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

    • Competitive compensation programs with stock/equity program
    • Flexible work environments and Hybrid/Remote-first work model
    • Medical (HMO, PPO, HSA), Dental PPO, Vision, FSA, DC FSA
    • Employer paid Life w AD&D, Short Term and Long Term Disability 
    • 401k and Roth 401k 
    • Voluntary benefits like critical illness, accident, life, and pet insurance
    • Employee Assistance Program
    • Paid Holidays, Unlimited PTO, Wellness/rest “sloth days”, Paid Parental leave, Birthday Holiday, Life Event Days off, paid sabbatical after 5 years of service, and more
    • Health and Wellness events and seminars

Salary range: $195,000- $225,000

Our vision is to build a new financial ecosystem where everyone can participate on equal footing and access the tools they need to be financially healthy. We strongly believe that inclusion fosters innovation and we’re proud to have a diverse global team that represents a multitude of backgrounds, cultures, and experience. We hire talented people regardless of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.