User Acquisition Creative Strategist
Remote-India
Business Strategy /
Full-time /
Hybrid
About Tala
At Tala, we’re applying advanced technology and human creativity to solve what legacy institutions can’t or won't. We are a global financial infrastructure company on a mission to unleash the economic power of the global majority, recognizing that today’s financial infrastructure doesn’t work for most of the world’s population.
We’re the first and only platform to combine the intelligence of a credit bureau, the payments execution of a fintech, and the relationship expertise of a bank into one vertically integrated solution. Our platform is powered by an expansive moat of proprietary data and AI/ML decisioning technology, enabling us to deliver instant, reliable liquidity personalized to every customer's needs. Through our flagship credit app, we’ve disbursed over $7 billion in credit to more than 12 million customers across Latin America, Southeast Asia, and East Africa. These customers have leveraged Tala products to start and expand small businesses, manage day-to-day needs, and pursue their financial goals.
Our pioneering work and proven impact have earned us consistent recognition, including being named to:
CNBC’s Disruptor 50 for five years.
CNBC’s World's Top Fintech Companies for two consecutive years.
Forbes’ Fintech 50 list for nine consecutive years.
Visionary investors, persuaded by the economic power of the global majority, have committed half a billion dollars in equity and debt to Tala's success.
Given the global nature of our team, we operate on a remote-first approach with office hubs in Santa Monica, CA (HQ); Nairobi, Kenya; Mexico City, Mexico; Manila, the Philippines; and Bangalore, India.
Most Talazens join us because they connect with our mission. If you are energized by the impact you can make at Tala, we’d love to hear from you!
We’re seeking an Senior Marketing Analyst, who will develop impactful creatives to drive global customer growth. Your key goals will be to scale performance marketing spend with high efficiency and shape Tala’s positioning in the FinTech category. You will collaborate with cross-functional teams to deliver on paid user acquisition and ASO goals. This role requires a strong understanding of user acquisition and ASO creative metrics, a passion for working with creatives and strong project management skills.
What You'll Do
- Creative Ideation: Research and pitch creative concepts. Choose creative vendors, work with artists to refine paid media and ASO creative concepts to maximize success rate.
- Creative Execution: Brief in creatives to internal artists and vendors. Ensure timely feedback, revisions and delivery of assets.
- Creative Testing: Work with Growth Managers on testing schedules and campaign structures to maximize creative success rate.
- Creative Reporting: Work with Data Analysts to deliver robust creative reporting. Translate complex creative metrics data into actionable insights. Share these insights with vendors and internal artists for Creative Ideation.
- Market Intelligence: Analyze market trends, competitor strategies, and consumer insights to identify creative opportunities across various paid and organic channels.
- Global Working Culture: This role will support creative production in several countries. It requires an interest in global customer insights.
What You'll Need
- 5+ years of experience in a creative strategy role, preferably in an agency or in-house marketing team.
- Proven track record of developing and executing creatives that tie to successful performance marketing results.
- Strong understanding of marketing principles, brand strategy, and consumer behavior.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in creative research tools, project management tools (e.g. Jira) and marketing analytics platforms (e.g. Google Analytics, Adjust, Looker, Excel).
- 3+ years of experience working with user acquisition teams
- 3+ years of experience in graphic design, motion design.
Preferred Skills & Experience:
Our vision is to build a new financial ecosystem where everyone can participate on equal footing and access the tools they need to be financially healthy. We strongly believe that inclusion fosters innovation and we’re proud to have a diverse global team that represents a multitude of backgrounds, cultures, and experience. We hire talented people regardless of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
