App User Acquisition Manager

Mexico City /
Marketing /
Full-time
About Tala

Tala is a global technology company building the world’s most accessible financial services. With more than $350 million raised from visionary investors, we are serving millions of customers around the world who have been overlooked by traditional financial institutions – and our plan is to serve millions more, and have been named by the Fortune Impact 20 list, CNBC’s Disruptor 50, and Forbes’ Fintech 50 list for four years running. We are expanding across product offerings, countries and crypto and are looking for people who have an entrepreneurial spirit and are passionate about the mission.

By creating a unique platform that enables lending and other financial services around the globe, people in emerging markets are able to start and expand small businesses, manage day-to-day needs, and pursue their financial goals with confidence. Currently, more than 6 million people across Kenya, the Philippines, Mexico, and India have used Tala products. Due to our global team, we have a remote-first approach, and also have offices in Santa Monica, CA (HQ); Nairobi, Kenya; Mexico City, Mexico; Manila, the Philippines; and Bangalore, India. 

Most Talazens join us because they connect with our mission of enabling financial agency for underbanked people around the world. If you are energized by the impact you can make at Tala, we’d love to hear from you!

Our Mexico City office is looking for an App User Acquisition Manager to build, strengthen, and effectively manage Tala’s UA strategy in market to fuel our growth. As a member of the global performance marketing team, you will be responsible for leading the development, planning, and execution of our performance marketing strategies alongside our local marketing teams.

What you'll do:

    • Plan, launch, monitor, optimize, and report on paid app install campaigns across Facebook, Google, ad networks, and ad exchanges.
    • Evaluate key performance metrics and optimize to achieve growth targets.
    • Extract channel insights and transform them into actionable changes that will deliver sustainable scale.
    • Develop A/B test plans, measure performance and refine user acquisition strategy.
    • Manage the creative process from end to end, identifying gaps and solutions to improve campaign performance that aligns to our target segments.
    • Coordinate cross-functionally to improve internal reporting.
    • Provide context to both local marketing teams and cross-functional team members on performance marketing strategies and tradeoffs.
    • Act as main point of contact for all UA initiatives as part of the Mexico country squad, support ad-hoc and non-traditional local partnerships and digital campaigns.

What you'll need:

    • 2+ years of mobile app user acquisition experience.
    • You speak LTV, CPA, CAC, ROAS, CPM, CVR, and CTR fluently.
    • Must have proven expertise of Google AdWords for mobile (UAC) and Facebook Ads Manager. Additional platforms are a plus. 
    • Bi-lingual (English, Spanish) strongly preferred.
    • Demonstrated ability to effectively manage and optimize a performance marketing budget across top app install channels.
    • Experience with mobile measurement partners, mobile attribution, and app event user funnels.
    • Strong analytical and reporting skills.
    • Attention to detail and proactive, hands-on mentality.
    • Creative problem-solving acumen, with the analytical rigor to verify or invalidate assumptions.
    • Curiosity, humility, empathy, true collaborator, service-oriented attitude of “Customer First”.
Our vision is to build a new financial ecosystem where everyone can participate on equal footing and access the tools they need to be financially healthy. We strongly believe that inclusion fosters innovation and we’re proud to have a diverse global team that represents a multitude of backgrounds, cultures, and experience. We hire talented people regardless of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.