Contract Social Media & Publicity Associate
Remote
Marketing /
Contractor /
Remote
Location: Remote (with potential for in-office opportunities in Culver City)
Employment Type: Full-Time, 6-Month Contract (with the possibility of extension)
About Tapas Entertainment:
Tapas Entertainment, Inc. is a leading digital publisher and entertainment platform for webcomics, web novels, and original IP development. We are passionate about storytelling and bringing engaging content to global audiences.
We are seeking a talented and motivated Social Media & Publicity Associate to join our team. This role will support the growth and engagement of our social media platforms while driving publicity efforts for Tapas Originals and K-Comics. If you're a pop culture enthusiast with a deep passion for webcomics and a keen understanding of social media and digital marketing, we’d love to hear from you!
Responsibilities:
- Social Media Management & Strategy:
- Content Scheduling & Posting: Oversee the daily management of Tapas' social media platforms (Instagram, TikTok, X, Facebook, YouTube), ensuring timely publishing of content and cohesive scheduling across channels.
- Engagement & Community Building: Actively monitor and respond to comments, DMs, and community interactions, fostering a positive, responsive, and engaging online presence.
- Performance Tracking & Reporting: Track and analyze social performance metrics, providing weekly reports on trends, wins, and opportunities for growth across all platforms.
- Team Coordination: Collaborate with Kakao Entertainment (KKE) and Tapas Entertainment, Inc. (TEI) teams to align on content strategies, ensuring a unified approach to social media activities.
- Content Creation & Brand Storytelling:
- Visual & Copywriting Creation: Design and produce original content including graphics, memes, carousels, and short-form videos (Reels, TikToks, YouTube Shorts) while crafting compelling copy to enhance engagement and storytelling.
- Trend-Informed Ideation: Lead the ideation and execution of content that taps into current internet culture, trends, and fandom conversations, ensuring it resonates with the audience and attracts new readers to Tapas stories.
- Artist & Author Features: Conduct and optimize interviews with artists and authors, both on-camera and via email, creating engaging content for social media to showcase Tapas' talent and titles.
Qualifications:
- Bachelor’s degree in Communications, Marketing, English, or a related field
- 3-5 years of experience in social media marketing or a related field, with a strong portfolio or track record of growing digital audiences and engagement
- Deep passion for webcomics, anime, manhwa, and the surrounding fandom culture, including an appreciation for immersive fantasy worlds and serialized storytelling. Candidate should also have a clear understanding of our core audience—primarily female readers with a strong interest in romance fantasy, and BL (Boys' Love) genres
- Strong understanding of social media strategy, digital engagement, and audience growth
- Excellent copywriting and visual storytelling skills tailored for digital platforms
- Proficient in social media scheduling tools such as Sprout Social
- Familiar with project management tools like Asana and collaborative workspaces such as Slack or Google Suite
- Skilled in short-form video editing using CapCut, Adobe Premiere, or other mobile-first editing apps optimized for TikTok, Reels, and YouTube Shorts
- Comfortable working with design tools like Canva, Photoshop, or similar
- Bilingual in Korean is a plus, but not required
- Strong organizational and communication skills with the ability to manage multiple priorities in a fast-paced environment
