Senior Growth Marketing Manager

Toronto
Marketing /
Full-time /
Born at Y Combinator in Silicon Valley - the incubator that helped develop Airbnb, Dropbox, and DoorDash. Taplytics is the Digital Optimization Suite for modern enterprises. We help power the experiences within today's leading brands like RBC, Lookout, Grubhub, and Crate & Barrel to drive more revenue through their apps and websites.

A brainchild of Taplytics, DevCycle was created as a result of overwhelming feedback from dev teams on wanting a well-built solution to help accelerate their deployments safely and securely. It is a new vision of feature management that goes beyond only risk reduction but maximizing feature impact.

Our simple and powerful feature management platform is made for dev teams who are tired of the stress, complexity, and risk of releasing new code. With experience supporting everything from Fortune 10 to start-ups, you’d be joining a team primed to make a big impact on this greenfield feature management industry!

We're designing the future of software development. Learn more about DevCycle here. Come hang out with us here.

About the Role: Senior Growth Marketing Manager 

As the Senior Growth Marketing Manager, your core mission will be to shape and execute on the vision for growth marketing to drive member acquisition and new product adoption at Taplytics and DevCycle. You will be coming onboard during an extremely exciting time and will be able to have a massive impact.

We’re looking for an experienced marketer who is excited to build an elite growth engine. One of the most exciting parts of this position is that you’ll be on the front lines of the company’s most critical projects and you’ll have the opportunity to evolve your role and grow along with us.

How you’ll make a huge impact:

    • Paid: Build and scale our paid search and social strategy
    • Marketing Ops: Own the marketing tech stack, add tools and make improvements as needed.
    • Website Conversion and Analytics: Set up proper tracking and create full-funnel dashboards to help us measure, optimize, and scale each channel. Report on performance to the executive team.
    • Content Distribution: Partner with Content Marketing and the Product Team to ensure all content and webinars drive engagement, distribute content across email, social, and continue to grow inbound via SEO content.
    • Marketing to Sales Handoff: Define the handoff to the sales team and work closely with sales drive qualified leads that convert to opportunities.

What an incredible candidate looks like:

    • 5+ years of experience scaling a B2B SaaS company
    • Breadth in all areas of growth marketing, with core competencies in paid acquisition, website conversion rate optimization, marketing ops, and analytics.
    • Channel management experience: You are experienced at executing campaigns across multiple channels, including SEM, and you can clearly describe the campaigns you’ve run and what you’ve learned.
    • Proficiency in full-stack of marketing tools: You know what tools to use and how to use them—or you can figure it out quickly.
    • You’ve developed marketing strategies and executed them yourself
    • You understand the importance of testing and scaling what works.
    • You are strategic and scrappy. This is an opportunity to get in on the ground floor. As an early-stage company, we are still building out our growth engine. You’ll be hands-on building and executing in tools, but you’ll also need to be able to prioritize initiatives.
    • You’re always shipping - even if it isn’t perfect.