Media Director
Boulder, CO
Media /
Full-time /
Hybrid
TDA is looking for a confident, hard-working, and motivated self-starter who can thrive in a fast-paced environment. This individual is passionate about keeping up with media trends and contributes creatively to the agency's media insights. This is a highly collaborative leadership position with visibility across the company and will be expected to develop solutions and insights for clients nationwide. Previous agency experience is a must.
RESPONSIBILITIES
- Demonstrated industry knowledge, expertise and thought leadership across all media, specifically digital and programmatic planning, buying, and reporting. You bring forward innovative industry trends, new technologies, and emerging media channels to inform strategic solutions to the media team recommendations
- Maintain collaborative relationships within agency departments (Strategy, Creative, Account, Production) to develop comprehensive media strategies aligned with client objectives and goals and performance driving results
- Ability to confidently communicate across the organization and with executive leadership in a manner that is clear and understandable
- Provide thought leadership POVs and ability to present comprehensive reports and insights on campaign performance, providing actionable recommendations for future optimization and success
- Be a self-starter with strong communication and presentation skills who thrives on developing strong client relationships in order to sell in media recommendations to clients
- Assist in the preparation of RFPs to develop compelling pitches and presentations to effectively sell the media department's capabilities, services, and offerings to potential clients
- Build client and vendor respect to be recognized as a leader on their business and provide expert guidance on media strategies, trends, and opportunities
- Oversee campaign buying, management and reporting, including in-depth analytics of reach/frequency, CPA, ROI, ROAS and incrementality with extensive experience with platforms including: Google Analytics, Google Tag Manager, Looker Studio, Google Ads, Meta Ads, Programmatic DSPs (e.g. Trade Desk), RMNs (Roundel, Walmart, Amazon), and Ad Servers
- Lead and motivate team through a collaborative management style, fostering open communication and development of skill and knowledge base while also providing guidance, advice, and mentorship to all members of the Media Team
QUALIFICATIONS
- 15+ years media experience, agency experience is required
- 10+ years of experience managing direct reports
- Expertise in both traditional and digital marketing channels (TV, Radio, OOH, OTT, Search, Display, and Social) with a deep understanding of cross channel media planning and buying
- Strong understanding of research and planning tools and ability to educate teams on various platforms (e.g., Advantage, Nielsen Media Impact, Nielsen Ad Intel, ComScore, Strata, MRI Simmons, Kantar/Vivvix, Pathmatics, etc.)
- Proven track record of building successful client and media partner relationships
- Strong technical skills and demonstrated ability to think strategically
- Strong presentation skills
- Experience and strong understanding of measuring campaign performance
- Proven ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork and results
- Strong team leadership skills. Ability to manage, motivate and mentor team members
- Willingness to “dig in” and get the job done
- Proficient in Excel, G Suite, Adobe
TDA BENEFITS
- Half-day Fridays
- 100% coverage of health, vision and dental plans + access to Flexible Spending Accounts Plan + EAP
- Matching 401k
- Flexible PTO
- Monthly data reimbursement
- Work anniversary recognition
- Annual fitness reimbursement
- Birthday dinner stipend
- 14er charity donations
Salary range: $135k-$175k DOE
This is a full-time position in our Boulder, CO office. Our office is currently operating in a hybrid capacity with one day in-office per week.
TDA does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, military service, or other non-merit factors.
