Manager - Retention/CRM

New York, NY
Trade – Marketing
Love coffee? We do too. Trade turns coffee drinkers into coffee lovers. A well-funded, subscription-based marketplace, we curate a selection of the country’s best specialty roasters and introduce consumers to a better way to buy and drink coffee.

The Role:
You will own the retention mechanics and communication with Trade's customer base. You will collaborate with the Director of Growth on the long-term lifecycle marketing strategy—from customer research and segmentation, to collaborating with the Brand and Content teams to deliver meaningful interactions, to increasing the LTV of existing customers. The role requires a deep knowledge of CRM systems, user segmentation, coding emails, and analytics tools.

Must have:

    • Minimum 3 years experience in CRM or email marketing role
    • Native feel for HTML/CSS, CRM tools, email platforms, customer segmentation
    • Strong understanding of costumer lifecycle (bonus for being able to ideate on opportunities for improving LTV)
    • Experience with referral programs
    • Love for spreadsheets and data
    • Gumption and positivity

Motivated to:

    • Take ownership
    • Come up with ideas
    • Improve customer experience

How we work:

    • Get nerdy about specialty coffee
    • Pay it forward-good ideas can come from everywhere
    • Prioritize open communication, productive disagreement, and committed cooperation
    • A-player who's ready to work hard and get the job done
    • Know when to lead, know when to contribute
    • Work will be fun, safe, and rewarding place for all team members


    • Competitive salary and vacation offering
    • Comprehensive health/vision/dental benefits and 401K
    • Opportunities to personally shape a new and innovative business
    • Access to leadership and great co-workers
    • Transparent and collaborative
    • Team lunches and outings
    • Never-ending supply of amazing coffee
This is a full-time position based out of our office in New York City.