Growth Manager
Cairo
Marketing – Growth /
On-site /
On-site
WHO IS Telda?
Telda is a financial brand built for Millennials and GenZ to take the pain out of peer-to-peer payments. We are bringing a better way to send, spend and save to anyone who has ever sought an alternative to the traditional banking system.
Overview
Telda is looking for a strategic and data-oriented Growth Manager to drive user and revenue growth across the entire funnel—from acquisition to activation, retention, and monetization. You will lead full-funnel growth initiatives, partner with cross-functional teams (product, data, CRM, design), and ensure growth campaigns directly contribute to Telda’s KPIs including CAC efficiency, user engagement, retention, and lifetime value.
Responsibilities:
- Own and drive the performance of full-funnel growth strategies across acquisition, activation, retention, and monetization.
- Launch and scale experiments across paid channels (Meta, Google, TikTok), organic growth, partnerships, and referrals.
- Collaborate with CRM, product, and data teams to optimize user journeys and conversion funnels.
- Monitor and improve key KPIs including CAC, retention rate, and LTV across different user segments.
- Manage budget allocation and ensure campaigns meet ROI and payback period targets
- Deep-dive into cohort data and behavior to identify growth opportunities and funnel drop-offs.
- Partner with data analysts to design and track dashboards, attribution models, and growth reporting frameworks.
Required Qualifications
Education:
Bachelor of business or any related degree.
Skills:
- Strong understanding of growth metrics (CAC, LTV, payback period, retention) and performance analysis.
- Proven track record in launching and scaling user acquisition or lifecycle campaigns.
- Hands-on experience with ad platforms (Meta, TikTok, Google UAC), analytics tools (GA4, Firebase), and experimentation frameworks.
Experience:
3 - 5 years of experience in product-led growth roles.
Fintech or consumer app experience is a strong plus.
