Demand Gen Marketing Manager

Remote (US, Canada, Latam) /
Marketing /
Full-time
Our mission is to build financial management technologies that enable the world’s most important companies to grow more quickly in a sustainable way that’s good for people, the planet, and business.

When companies have strong cash flow performance, they can shift from short-term acrobatics to long-term growth and innovation. That begins with getting your cash in the door through Accounts Receivable Automation.

The Opportunity
Cash flow is the toughest financial statement to understand but it’s fundamental to funding your own growth. We build the most intuitive and actionable tools for companies to optimize cash flow performance. Our platform analyzes billions of dollars of B2B transactions each year, users spend 70% of their workday in Tesorio, and we save finance teams thousands of hours. As a result, they can invest more confidently and anticipate their capital needs further in advance. 

Our Accounts Receivable Automation platform is a leader in the market. We were named to the Top 50 Accounting & Finance Tools by G2 for 2022 and we were selected for the Intelligent Applications Top 40 by leading VCs and Goldman Sachs. Our customers are proud to say they partner with Tesorio. We’re growing quickly and working with the world’s best companies, like Bank of America, Slack, Twilio, Box, and Ripple. 

We are well funded and backed by top investors including Madrona, First Round Capital, Y Combinator, and Floodgate. We’re also backed by tenured finance execs, including the former CFOs of Oracle and NetSuite

To accelerate our growth trajectory, we’re now looking for a Demand Gen Marketing Manager to lead and execute across multiple inbound and outbound programs. The ideal candidate is an experienced demand gen marketer who’s excited about growing and scaling programs at a fast-growing start-up. This role reports directly to the VP of Marketing and will be a critical growth leader for the organization.  Your day will be a mix of strategic thinking and tactical execution as you deliver aggressive growth. 

We are a diverse, distributed workforce in 8 countries across North and South America. We don’t believe that people need to sacrifice being close to their families and where they’d prefer to live in order to do their best work.

Your Motivators

    • Building, operating and scaling a world class demand gen marketing programs
    • Having the freedom (and responsibility) to fulfill your bias toward action
    • You’re a data-driven marketer who loves to measure and improve the performance of your craft
    • Working with sales to generate pipeline
    • Are motivated by the challenge of working in a dynamic environment
    • Being in an environment that enables your to be analytical, growth minded and entrepreneurial
    • Proactively identifying growth opportunities
    • Being part of a start-up with its empowerment for scrappy and creative solutions
    • Having an opportunity to put the latest marketing gen campaign ideas into practice

Responsibilities

    • Own the creation, execution, and analysis of demand gen programs and go-to-market campaigns that increase user acquisition and generate pipeline from multiple channelsThis will include, but not limited to, webinars, Tesorio events, ABM, PLG, nurture programs, content driven inbound, email marketing, advertising, 
    • Continuously test and optimize programs to drive more effective and efficient pipeline at a lower ROI
    • Demonstrate data-driven rigor and a results-oriented approach by establishing key metrics for demand gen campaigns and tracking campaign performance 
    • Execution of Account Based Marketing campaigns including: paid advertising, email, direct mail, sponsorships, and any additional efforts to drive engagement and pipeline
    • Owning the marketing component of our PLG initiatives
    • Work with the BDR and sales team on improving funnel conversion performance
    • Identify new opportunities to drive growth
    • Collaborate cross-functionally with partners in marketing, product and sales to create, support, and execute content and campaigns to support key initiatives
    • Manage program budgets with a focus on delivering an outstanding cost per opportunity
    • Partner closely with Marketing and Sales Operations to effectively measure the buyer’s journey, and the impact of campaigns on pipeline goals

Achievements

    • BA/BS degree or equivalent practical experience
    • 5+ years experience owning and driving demand gen programs for B2B
    • Experience building and executing successful marketing programs that drive net new demand and contribute to customer expansion. You’re comfortable operating at both a strategic and tactical level
    • Demonstrated results in improving sales pipeline/funnel close ratios
    • Belief that marketing is part art and part science - and you approach your role with an eye towards both. You’re highly analytical and have experience proving the impact of marketing with data, but you also have a creative streak.
    • Adept in campaign reporting and leveraging insights from analytics tools to improve campaign performance.
    • Experience with email and/or database marketing and Marketing Automation SystemsSuccess developing and implementing lead and nurture programs
    • Experience partnering with SDR teams to optimize lead conversion, and a strong record of working with Sales to exceed goals.
    • Understanding f marketing automation systems, familiarity with sales-stage nurture tactics, buyer personas and lead scoring
    • Deep understanding of marketing attribution
    • Exceptional ability to plan, manage, and execute cross-functional programs and projects; successfully manages dependencies and risks, and makes the right decisions to deliver on time and on budget
    • Self-motivated with a passion for understanding customer behavior 
    • Demonstrate sound financial acumen and financial leadership
    • Excellent collaboration and communication skills and the ability to respond positively to shifting priorities and demands
    • You can multitask in a high volume, fast-paced and entrepreneurial environments without sacrificing attention to detail
    • Energetic, passionate, with an appetite to grow
    • Start-up experience preferred

Benefits

    • Competitive compensation package, including equity
    • Medical / Dental / Vision (including spouses, domestic partners, and children)
    • 401 (k)100% paid long-term
    • Disability InsurancePaid parental leave programs
    • Monthly stipends for personal growth and fitness & health
    • Choose between a home office buildout or expensing a co-working space 
    • No-meeting Friday’s