Content Marketer

San Francisco, CA
Marketing
Full-time
Software is automating the world, and we are automating the world's software.

Test.ai's software testing bots let teams create and execute automated user scenarios, resulting in faster development and better quality. Join us if you want to make a huge impact on the world by transforming how software gets made. We welcome unconventional thinkers who want to stretch their brains and become nerd famous along the way.

We are seeking an experienced content marketer who can build and implement a content strategy that will grow our brand, boost organic traffic, and convert high-quality leads. You will be responsible for leading all of our content marketing efforts from strategy and execution to distribution and measurements.

What You'll Do

    • Build and lead inbound content strategy to drive lead generation and boost organic traffic
    • Create and implement framework for planning, writing, editing and producing content 
    • Lead and manage a team of writers to create outstanding short and long-form content including; eBooks, Blogs, webinars, whitepapers, videos, website copy, direct mail, etc. 
    • Drive consistent relevant traffic and marketing qualified leads by converting site traffic through high-quality content 
    • Ensure content is on-brand, consistent in tone, and complies with SEO best practices
    • Monitor and engage in relevant social discussions about our company, competitors and work closely with PR to drive brand narratives and help us become a thought leader
    • Own content success metrics and analytics and obsessively track and measure results, gather insights and optimize content for conversion
    • Collaborate with demand gen, product marketing, design, and customer success to leverage and optimize content marketing opportunities 
    • Optimize the funnel through email nurture, content and social channels 

What You'll Have

    • 7-10+ years of content marketing experience 
    • Experience in SaaS targeting B2B mid-market companies 
    • Background in journalism, digital marketing, or brand comms
    • Exceptional writer that knows how to tell a compelling story and drive brand narratives
    • Familiarity with WordPress, Google Analytics, Marketo, Sprout Social 
    • Understands integrated marketing strategy and funnel optimization 
    • Has a solid understanding of SEO and thematic approach to content  
    • Relevant, adaptable, creative, storyteller, eye for design 
    • Results driven, goal oriented and “has the hustle” 
Benefits
• Competitive salary and meaningful equity in a fast-growing startup
• Comprehensive medical, dental, and vision coverage for you and your dependents
• Open vacation policy and corporate holidays
• Paid parental leave program
• 401k plan
• Commuter benefits or parking
• MacBooks, monitors, headphones, and whatever else you need to be productive
• Is there something missing? Let us know and we'll add it

A Little More About test.ai
Mobile apps are automating our lives, and yet software testing remains as manual as ever. By solving the most thankless problem in tech, you will be able to make an outsized impact on the world. If this sounds like your kind of challenge, we want to hear from you!