Senior Product Manager, Customer Journey
Open- Canada / Open- United States
Product – Program Management /
Full-time /
Remote
TextNow is looking for an experienced, strategically minded Senior Product Manager to join our Customer Journey team, focused on driving holistic growth through user acquisition, activation, and retention. This hybrid role sits at the critical intersection of product leadership and marketing strategy, striking a balance between the two disciplines to drive sustainable growth.
As a Senior Product Manager, you will direct product strategy and development while simultaneously leading growth initiatives with our marketing teams, balancing quick-win experiments with a long-term vision that delivers a best-in-class customer experience. This dual product-marketing leadership role requires you to be a curious and creative leader who utilizes a data-driven approach to grow our customer base profitably and sustainably.
You Will:
- Lead and guide product strategy for the complete customer journey – from acquisition and onboarding to activation and retention. You'll partner with cross-functional teams to define and implement a strategic roadmap enabling TextNow to achieve our mission at scale.
- Establish deep partnerships with Growth Marketing, UA teams, Brand, and Lifecycle Marketing to create a consistent and optimized customer journey throughout all touchpoints.
- Develop and execute a balanced portfolio of projects – implementing quick-win experiments while building toward your long-term vision for a best-in-class customer experience that drives long-term growth.
- Collaborate closely with Marketing to define our go-to-market strategy and customer acquisition roadmap, ensuring alignment across platforms and channels.
- Partner with Marketing leads to improve organic and paid user acquisition, optimizingcustomer acquisition costs and LTV across multiple marketing channels.
- Drive alignment across Growth Marketing, Engineering, Product, Design, Data Analytics and Marketing teams to deliver on your vision and strategy.
- Build, measure and iterate rapidly using A/B testing and other analytical tools, with a focus on scalable and sustainable growth.
- Develop a structured experimentation framework and backlog to systematically improve key growth metrics across the customer journey.
- Oversee building of prototypes and MVP products, measuring successful delivery to our customers and being accountable for KPIs and OKR targets.
- Ensure that products and releases are launched on schedule, with high attention to detail and quality.
You Are/Have:
- A proven track record of building and launching innovative products that drove measurable business growth in the mobile app space.
- 5+ years of experience as a Product Manager, with 2+ years specifically focused on growth initiatives across acquisition, activation, and retention.
- Experience successfully straddling both product and marketing functions, acting as a bridge between teams while leading growth initiatives.
- Experience with multiple growth levers including SEO, ASO, paid acquisition, engagement loops, and conversion rate optimization.
- Strong understanding of performance marketing metrics, CAC/LTV optimization, and marketing attribution models.
- Experience with MarTech stack implementation and optimization to enable sophisticated marketing campaigns across the customer journey.
- An analytical mindset with the ability to distill complex data into actionable insights, informing both quick experiments and long-term strategy.
- Exceptional collaboration skills and the ability to build strong partnerships with marketing teams and other cross-functional stakeholders.
- Comfortable operating in a hybrid capacity where you're simultaneously driving product decisions and collaborating on marketing strategy.
- A balance of strategic vision and tactical execution – able to define the north star while also driving immediate impact through experimentation.
- Respectfully candid with excellent communication skills, able to articulate the "why" behind product decisions to diverse audiences.
- A bold risk-taker and self-starter who has a problem-solving aptitude and inventive thinking skills.
- Resourceful approach to collecting and analyzing feedback from customers, partners, and in-house teams to inform product strategy.
- Familiar with building business models & cases to drive ROI for the business.
- Experience with event instrumentation and analytics frameworks to measure the complete customer journey.
- Passion for creating cohesive, seamless customer experiences that users love and that drive sustainable business growth.
More about TextNow...
Our Values:
· Customer Obsessed (We strive to have a deep understanding of our customers)
· Do Right By Our People (We treat each other with fairness, respect, and integrity)
· Accept the Challenge (We adopt a "Yes, We Can" mindset to achieve ambitious goals)
· Act Like an Owner (We treat this company like it's our own... because it is!)
· Give a Damn! (We are deeply commited and passionate about our work and achieving results)
Benefits, Culture, & More:
· Strong work life blend
· Flexible work arrangements (wfh, remote, or access to one of our office spaces)
· Employee Stock Options
· Unlimited vacation
· Competitive pay and benefits
· Parental leave
· Benefits for both physical and mental well being (wellness credit and L&D credit)
· We travel a few times a year for various team events, company wide off-sites, and more
Diversity and Inclusion:
At TextNow, our mission is built around inclusion and offering a service for EVERYONE, in an industry that traditionally only caters to the few who have the means to afford it. We believe that diversity of thought and inclusion of others promotes a greater feeling of belonging and higher levels of engagement. We know that if we work together, we can do amazing things, and that our differences are what make our product and company great.
TextNow Candidate Policy
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