Marketing and Communications Lead

New York, NY
Marketing and Communications /
Full-Time /
We’re Thalo Labs, a NYC-based company on a mission to transform the built environment into a powerful tool for fighting climate change. Where others see buildings as part of the problem, we see an incredible opportunity to leverage existing infrastructure to not only accelerate drawdown, but to transform the built environment from one of the biggest carbon emitters to a carbon sink. Our technology combines proprietary sensing, software, and capture systems to accurately measure, significantly reduce, and directly capture a building’s onsite greenhouse gasses in real time. 

Our team has built self-driving cars at Waymo, worked on satellite imagery at Google, designed systems for John Deere, developed space missions for NASA, engineered bikes for Peloton, led manufacturing design for Boom Supersonic jets, and more. We are united by our shared goal of making products that help us decarbonize today and accelerate drawdown globally. 

As the Marketing & Communications Lead, you'll spearhead our marketing efforts and establish a cohesive brand narrative for Thalo Labs. You’ll be responsible for building our public image, uniting our cutting edge product offerings under a compelling brand story, and engaging external stakeholders through strategic communication. Your passion for storytelling will drive you to tackle both big-picture strategies and hands on content creation.  

If you're eager to grow a pioneering climate tech startup in Brooklyn, let's chat!

What We Offer

    • An immediate opportunity to make an impact fighting climate change with a mission-driven team.
    • An in-person, collaborative culture. In our historic Brooklyn Navy Yard office, we not only have a stocked pantry but we also dedicate time to connect with each other during weekly happy hours, Falafel Fridays, and quarterly off-sites.
    • National subsidized healthcare plans for medical, dental, and vision insuranceFree, anonymous mental health and coaching appointments through Lyra.
    • Unlimited PTO so you can take time when you need it.
    • A team learning & development budget to invest in conferences, classes, professional communities, and skill development.
    • Other benefits include a 401k program and up to 12 weeks paid parental leave.
    • Thalo Labs believes everyone should be compensated fairly. At our ground-floor stage, our compensation structure places a strong emphasis on the value of high equity, with an annual base salary ranging from $140,000 to $160,000.

What You'll Do

    • Develop and implement a comprehensive marketing and communications strategy that aligns with Thalo’s mission, business goals, and emerging market position. 
    • Conduct market research to identify trends, opportunities, and competitive landscape to inform marketing strategies and product positioning.
    • Create and unify a strong, consistent brand narrative that integrates our multiple hardware-enabled decarbonization product lines into a compelling product offering.Lead media relations, secure media coverage, and manage external communication effectively to enhance the company’s public image.
    • Drive digital marketing initiatives and utilize analytics to measure the effectiveness of campaigns and adjust our strategies as needed to achieve goals.
    • Develop high-quality, engaging content, including articles, press releases, social media posts, newsletters, and marketing materials that resonate with our target audience. Identify and draft responses to relevant government grant opportunities.
    • Track, develop, and land grants, awards, and contracts. Actively monitor, identify, and manage applications for awards, accelerators, and grants and grant reporting to ensure successful and timely completion of financial reporting to funders.

What You Have

    • Passion for mitigating climate change.
    • Minimum of 7 years of experience in marketing and communications, with at least 3 years in a leadership role. Experience in the climate tech or sustainability sector and working with startups is highly desirable.
    • Proven experience crafting and executing on marketing and communications strategies at an early stage startup, from stealth through Series B. 
    • Strong understanding of digital marketing tools and analytics.
Commitment to Diversity, Equity, and Inclusion:

Thalo Labs is committed to diversity and building an equitable and inclusive environment for people of all backgrounds and experiences. We think that a diverse team is critical to Thalo's success. We especially encourage members of traditionally underrepresented communities to apply, including women, people of color, LGBTQ+ people, veterans, and people with disabilities.

Don’t worry if you don’t tick every box, we still would like to hear from you. We are building a diverse and balanced team that complements each other while covering the critical skills and experience