Copywriter
Marina Del Rey, CA
Core Business /
Regular Full-time /
Remote
We looking for a creative and strategic Copywriter that can reflect the witty, clever, playful voice of the Bouqs brand. This person will be responsible for creating and enforcing the overall brand voice and tone, and take Bouqs to the next level through impactful storytelling and compelling campaigns. A successful candidate will be a passionate copywriter with a strong POV, love for pitching fresh ideas and a portfolio that demonstrates this. Keeping a pulse on pop culture and trends is a must! You’ll collaborate closely with Marketing, Creative and cross functional partners to drive growth across Ecomm, Subscriptions, and Retail.
Responsibilities:
- Partner with the Director of Integrated Marketing to concept and produce work that resonates with our customers and helps further differentiate our brand
- Develop brand narrative that inspires and ensure brand voice is consistent and cohesive across all channels
- Write copy across marketing touchpoints including site, email, SMS, paid media (direct mail, display, etc.), in-store signage, etc.
- Generate seasonal product names and descriptions for collection launches, delivering copy that is both engaging and performance minded
- Partner with channel owners and marketing leads, be a resource to marketing vendors for all-things messaging, be it providing messaging guardrails or reviewing and building upon copy and scripts
- Understand and respond to testing metrics and performance data to optimize the direction of creative writing
- Actively participate in team brainstorms and present fresh ideas to ensure we're current and on-brand
Qualifications:
- 3+ years of marketing copywriting experience, in-house experience preferred. DTC experience a plus.
- Bachelor’s degree or equivalent in related business or communications field
- Proven flexibility with a range of tone with pulse on cultural events
- Able to comfortably and confidently present within the organization
- Strong attention to detail, grammar, and copywriting skills
- Capable of multi-tasking and managing multiple projects
- Flexible and adaptive work style
Compensation & Perks:
- Competitive Base Salary Range of $75,000.00 - $85,000.00 USD + Equity Package
- Health, Dental & Vision with 100% employee coverage
- 401k Matching
- Three Weeks Paid Vacation
- Discounts on The World’s Best Flowers (obviously!)
