Direct Response Copywriter

Austin, Texas or Remote /
Editorial /
Full Time
THE ROLE

Do you ever write something and say to yourself, damn, somebody should pay me for this gold? Well, then consider yourself wanted -- by us. 

As a direct response copywriter at The Hustle, you’ll be an integral part of our growing team, by helping us to…
- Market our products to the world through email marketing, paid digital, and more.
- Create badass content for our advertisers, like Salesforce, Cole Haan, Noom and many more across the B2B and B2C spectrums.
- Onboard users of our existing products

To do this, you’ll collaborate with folks across our company, from Product and Growth to Account Management and Sales. 

Daily activities include writing a variety of killer copy that sells (to existing and future customers), communicating with teams to ensure deadlines are met, and learning about how a fast-growing startup like ours shoots to the moon.

We’re looking for somebody who’s ready to hit the ground typing, loves a catchy headline, and “watches the Super Bowl for the ads.” 

RESPONSIBILITIES:

    • Write a variety of copy each day for…The Hustle’s advertising clients in The Hustle Voice™ (not really trademarked), and The Hustle’s marketing team, from Facebook ads to email marketing campaigns
    • Write drip sequences and marketing emails for the Trends product
    • Drip sequences aiming to convert email opt-ins to paying subscriber
    • Individual emails and promos in the Hustle daily to convert readers into paying subscribers
    • Drip sequences to onboard subscribers trialing the product
    • Supporting our growth team in developing killer landing page copy
    • Collaborate with leaders across the business ensure copy is high-quality and high-performing
    • Communicate with both Account Managers and Marketers to ensure deadlines are met

MUST-HAVE QUALITIES:

    • You have to be able to write competitive direct response copy – this is a must!
    • You have written, tested, and measured your results in a direct response environment
    • Self-starter with a killer attitude 
    • Your copy SELLS
    • Comfortable working with remote teams
    • Speed -- we move fast, you need to keep up
    • Ability to meet hard daily deadlines
    • Defaults to optimism, one of our company's core values
    • Analytical aptitude to analyze campaigns, A/B test, and iterate toward better results

IDEAL QUALITIES:

    • Experience writing for media or tech-focused brands
    • Any ad-related schooling
    • Excitement about helping people start and grow businesses that change the world

    • It’s also a plus if you have any Photoshop or graphic design experience and/or drumming proficiency -- our band is growing and we could use a percussionist. 

SALARY & BENEFITS:

    • Competitive pay
    • Medical, dental, and vision insurance
    • 401(k) plan
    • Flexible Spending Account
    • Commuter benefits
    • Monthly book stipend
    • Team happy hours
    • A chance to help create and shape indispensable editorial products and services that serve a global audience
THE COMPANY

The Hustle is one of the country's fastest-growing media and information companies. We are a community of builders hellbent on changing the world through business.

We support this community with business insights and intelligence, access to world-class leaders, and a powerful network to help our members grow their businesses.

We're changing how media companies build brand loyalty. As one of our early hires, you will help us chart the course.