SEO Growth and Analytics Manager

New York, NY
Marketing
Full-time

Ladders is a dynamic, fast-paced, high-growth internet company. We're building the best data driven web and mobile web products to help job seekers manage, market and move-up in their careers and help employers find their next fast, reliable hire.

We’re looking for a passionate organic search and growth marketer who is highly analytical, strategic, creative, and self-motivated. This is an opportunity to make a real and immediate impact on a growing site, including a new publication about the future of work, which will feature breaking news and analysis of everything related to careers, management, and the evolution of the workplace.

Responsibilities of the SEO Growth and Analytics Manager:

    • Create the SEO roadmap, identifying growth opportunities and working with product development and other teams to drive execution  
    • Design experiments to test new strategies and tactics
    • Monitor performance metrics such as page ranking, site traffic trends, conversion optimization, etc. for Ladders and vs competitors while providing actionable insights and ongoing growth opportunities
    • Partner with marketing and other stakeholders to develop link building programs
    • Act as SEO evangelist by effectively communicating opportunities and risks across all parts of the organization
    • Manage tagging (GA, GTM or other analytics platform) including overall strategy, implementation, xml sitemap optimization, and troubleshooting to ensure proper site indexing
    • Develop and document analytics guidelines, standards, dashboards, and reporting  

Requirements of the SEO Growth and Analytics Manager:

    • 3-5 years of SEO experience, preferably with an industry leading website  
    • Bachelor's degree (preferably in a quantitative field such as Economics, Mathematics, Statistics, Engineering, etc)
    • Strong analytical skills, ability to draw conclusions from data and take action accordingly
    • Experience with SQL and/or BI tools such as Tableau/Looker highly desirable
    • Hacker mentality: relentlessly focused on the most efficient way of testing ideas and proving hypotheses
    • Results driven with strong business acumen
    • Demonstrated experience with technical audits and the overall implementation of analytics, and SEO best practices, on complex digital experiences
    • Experience telling a compelling story of how users behave and interact with digital initiatives through multiple data sources
    • Strong leadership and teamwork skills—the ability to work with others as well as the confidence and skill to communicate ideas independently