Communications Director
Bozeman, MT
Marketing /
On-site
Responsibilities:
· Develop and implement a comprehensive written content strategy (website copy, social media posts, email campaigns, blog posts, storylines, etc.) aligned with the brand’s objectives ensuring a consistent brand voice across all communication and commercial channels.
· Lead the creation of compelling and effective copy for various mediums, including marketing materials, website content, social media, email campaigns, etc. while tailoring writing styles and tones to suit different channels, target audiences, and communication objectives.
· Partner with the ecommerce teams to implement SEO best practices to enhance the visibility and performance of written content in digital environments.
· Work closely with cross-functional teams, including marketing, design, and product, to gather consumer insights and information for effective content creation.
· Manage and inspire a team of copywriters and content creators, providing guidance, feedback, and support to ensure the brand’s success.
· Ensure brand voice consistency by developing and maintaining best practice style guides, messaging frameworks, and communication standards across multiple mediums and in various channels.
· Create and manage a content calendar to plan and organize delivery of content, coordinating with various teams while managing multiple projects simultaneously, adhering to deadlines and delivering high-quality, error-free content on time.
· Oversee the editing and proofreading process to maintain the highest quality standards in all written materials.
· Utilize analytics tools to measure the success of content strategies, adjusting approaches based on data and feedback.
· Collaborate with marketing teams to syndicate PR and marketing communication strategies while developing prompt and appropriate responses to various crisis situations.
Qualifications:
· Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
· 5+ years of relevant experience as a copywriter, content creator, or a similar role.
· 5+ years of experience leading internal and contract creatives.
· Experience developing and executing extraordinary stories with a premium consumer brand.
· Exceptional writing and editing skills, with a portfolio showcasing diverse content types.
· Understanding of brand voice and messaging and the ability to maintain consistency in written materials.
· Strong research skills and the ability to distill complex information into clear, concise copy.
· Familiarity with SEO principles and digital marketing trends.
· Proven ability to articulate and set clear expectations, ensuring the successful delivery of projects in accordance with creative briefs.
· Versatile and innovative problem solver with a proven track record of delivering successful initiatives on time, on budget, and in alignment with strategic goals.
$125,000 - $160,000 a year
