Senior Manager, Marketing (The Shop)

Los Angeles
The Shop /
Full-time /
Hybrid
ABOUT THE SPRINGHILL COMPANY:
Founded by LeBron James and Maverick Carter in 2015, the mission of The SpringHill Company is to empower greatness in every individual – from creators to consumers. We aim to inspire and ignite cultural movements and social progress by amplifying the voices of the unheard through the creation of original brands, co-branded partnerships, multimedia entertainment properties, and products. We create every form of content- scripted and unscripted film and television, social media, experiential and audio. We are developing original consumer products and we partner with large brands on their consumer strategies.

ABOUT THE THE SHOP:
THE SHOP is the community-connecting brand within The SpringHill Company (TSHC), founded by LeBron James and Maverick Carter, that is committed to empowerment through culturally impactful conversations, dynamic live experiences and a range of bespoke product essentials that embody the essence of a barbershop. Created in 2018 by Paul Rivera and Randy Mims, the brand remains at the forefront of culture, with the award-winning series that brings together your favorite artists, athletes, entertainers and advocates for unfiltered conversations. The Shop is where culture shapes up. 

Role Overview: 
As Senior Marketing Manager of the Emmy-Award-winning brand THE SHOP, you are a multi-faceted marketing professional who can build breakthrough integrated marketing campaigns that help drive the mission, brand position, and impact of THE SHOP. Your expertise is fueled by an innate understanding of, and passion for, entertainment, sports culture, music, and art, combined with an strong track record designing high-impact, 360-degree strategic and creative solutions - with a focus on those at the intersection of the digital x social landscape.

The Senior Marketing Manager will be responsible for developing and executing comprehensive brand marketing and digital strategies that effectively promote THE SHOP brand by reaching and engaging target audiences across various platforms. The Senior Marketing Manager, will be responsible for ideating, driving, and executing all marketing across all THE SHOP initiatives. To succeed in this role, you should be a strategic and creative thinker with a proven track record of best-in-class marketing initiatives driven by storytelling. 

This individual will lead a Marketing & Social team, collaborating closely with cross-functional teams to ensure alignment with overall business objectives and target audience needs. The Senior Marketing Manager will play a pivotal role in not only shaping and communicating our brand identity, messaging, and positioning across all channels, but also leveraging their expertise in content marketing, social media, digital advertising, and analytics to drive brand awareness and customer acquisition.

The ideal candidate dreams big, acts quickly, brings a positive energy and collaborates with ease. The right candidate will embody these ideals and be ready to make an immediate, measurable impact in this role.

RESPONSIBILITIES

    • Ideate, develop, and execute THE SHOP overarching marketing strategy, planning and development to create full funnel integrated marketing campaigns through a storytelling- first lens, aligned with The Shop objectives and hit established KPIs 
    • Serve as lead for day-to-day management/execution of 360 marketing campaigns and media plans against key initiatives across content, digital, products and experiential 
    • Map the customer journey and ensure all marketing touchpoints drive connection between The Shop brand and consumers through innovative storytelling that aligns with the brand, resonate with target audiences (s), and is attune with the cultural landscape
    • Lead the social media team and help lead strategy, content development and community management to drive brand awareness and audience engagement/growth across all social platforms and integrates seamlessly into overall marketing strategies 
    • Collaborate with Brand Partnerships team to develop and lead execution of go-to-market plans for any key campaigns supporting any sponsored opportunities 
    • Foster strong cross-functional relationships across Creative, Production, Post-Production, and Legal
    • Conduct market research and analysis for new marketing ideas, opportunities, or cultural moments that promote growth,  enhance brand awareness and reach new audiences 
    • Define and establish The Shop voice, identity, and messaging to consumers and ensure consistency across all communication channels and touchpoints
    • Manage day-to-day with paid agency to plan, execute and optimize paid campaigns, while monitoring and analyzing performance to drive traffic, leads and conversions, ensuring goals are met  
    • Identify synergy opportunities within the TSHC brands to help amplify The Shop
    • Have a constant pulse on current cultural/digital trends, consumer needs, and marketing news

Qualifications

    • Minimum Qualifications:
    • 7+ years of proven experience in brand marketing/content/digital role within a global sports, media, and entertainment industry
    • Deep understanding of marketing tactics including but limited to social, influencer, digital, partnerships, media strategy, execution, advertising, optimization and program reporting, ensuring all marketing activities feel relevant for our brand and audience.
    • Excellent communication, presentation, written and interpersonal skills, with the ability to effectively collaborate and influence cross-functional teams and leadership
    • Team player who works well independently but also incredibly collaborative as part of the wider team- solution oriented, proactive, resourceful and dependable 
    • Outstanding project management and organizational skills, ability to follow through, and capable of meeting deadlines while balancing multiple projects and projects - all while managing time effectively and strong attention to detail 
    • Strong strategic thinking and analytical skills, with the ability to translate data and insights into actionable marketing initiatives - able to recommend and implement solutions effectively 
    • Creative mindset with a passion for innovation and pushing the boundaries of traditional marketing approaches
    • Hustler. Proven ability to work at strategic and tactical levels – a hands-on team player where no task is too small.
    • Ability to work in a matrixed, fast paced environment, while managing a high attention to detail 
    • Trustworthy with sensitive information and exercise a high level of discretion and confidentiality 
    • Relentless curiosity and passion to learn
    • Comfortable with ambiguity and shifting prioritiesKnowledge of entertainment, sports, social media, and pop culture
    • Excellent proficiency in Google Suite, Keynote, and Microsoft Office Suite (Powerpoint, Excel, and Word) 

    • Preferred Qualifications:
    • Experience in building consumer brands and marketing programs that play a role in culture
    • Experience in planning / executing culturally relevant campaigns around content, product, and experiences 
    • Experience in brand partnerships and collaborations
$95,000 - $110,000 a year
Note: Please be aware of recent fraudulent messages claiming to offer employment at The SpringHill Company (The Robot Company, SpringHill, Uninterrupted). If you have not gone through a recent application and interview process directly with TSHC, there is a high likelihood that the offer letter you are receiving is a fraudulent one. Please disregard and apply through https://jobs.lever.co/thespringhillco if you are interested in applying for a role at The SpringHill Company.

The SpringHill Company (TSHC) believes that each team member contributes significantly to our success. That contribution should not be limited by the assigned responsibilities outlined in a job description. Therefore, this job description is designed to outline primary duties, qualifications, and job scope, but not limit the employee or the organization to just the work identified. We expect that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors.

LIFE AT TSHC:
TSHC strongly believes that the more diverse our team is, the better our work will be. We are committed to equal-opportunity employment and celebrate inclusion in all circumstances. As an employee, you can expect:
- A supportive, inclusive atmosphere and a team that values your contributions
- Opportunities for growth and development via work experience and offerings from our People Resources team and Learning and Development Program
- Employee Resource Groups (ERGs), frequent in-office events, Lunch and Learns with industry guests (in media, culture, and sports), and volunteer opportunities
- An attractive and competitive compensation package
- A generous and well-rounded benefits program featuring PTO, parking stipend, comprehensive medical benefits, a family leave policy, access to an Executive Coach, retirement plans, Company 401k match, and much more
- No shortage of snacks, fruits, catered lunches, beverages, birthday treats, and daily lunch items stocked in our fridge and kitchen