Director, Strategy (Advertising)

New York
Robot /
Full-time /
Founded by LeBron James and Maverick Carter in 2015, the mission of The SpringHill Company is to empower greatness in every individual – from creators to consumers. We aim to inspire and ignite cultural movements and social progress by amplifying the voices of the unheard through the creation of original brands, co-branded partnerships, multimedia entertainment properties, and products. We create every form of content- scripted and unscripted film and television, social media, experiential and audio. We are developing original consumer products and we partner with large brands on their consumer strategies.

Hardwired with the SpringHill mission of empowerment, The Robot Company is a brand consultancy. At its core, it is programmed to support our partners through advertising and marketing that spans campaigns, content, social, public relations, and experiences, both physical and virtual. The Robot Company is based in New York City, with requirements to be onsite twice a week (Mondays and Wednesdays) per the Company’s policy.

We are looking for a Director of Strategy, who will be a part of leading, defining, and executing strategic approaches for Robot. The ideal candidate has a strong understanding of brand strategy and how it comes to life across advertising and marketing outputs. This individual is deeply connected to sports and culture and has a demonstrated track record of guiding original brand strategy for brands. The candidate must be an exceptional problem solver who can establish strategic foundations for multiple projects simultaneously. They will lead research, unearth actionable insights, and formulate and present strategies and creative territories that support world-class storytelling and ideation. 

REPORTS TO: VP, Strategy (Robot)


    • Lead the development of brand architecture, positioning, and value propositions for Robot’s brands and partners
    • Identify and harness brand and cultural insights, challenges, and opportunities to create insight-driven approaches and compelling creative briefs
    • Collaborate with creative teams to develop culture-driving work
    • Champion the implementation of creative strategy with brand partners and key stakeholders
    • Identify new opportunities for great work beyond the brief/additional opportunities for the growth of assigned accounts
    • Collaborate with the VP of Strategy to align and execute Robot’s strategic vision, as needed.
    • Manage and prioritize tasks for the Strategy team members and freelancers.
    • Mentor and develop the skills of team members within the Strategy department.
    • Establish strong and influential relationships with internal members of senior leadership across disciplines and departments (Creative, Strategy, and Brand).
    • Steward of the Robot brand, helping to articulate what differentiates the consultancy both internally and externally
    • Support the VP of Strategy and other leaders on the approach to and management of new business opportunities


    • Bachelor’s degree in a relevant field
    • A minimum of 10+ years of experience working as a strategy leader in advertising, consulting, and marketing
    • A minimum of 2+ years of experience in supervisory roles within strategy
    • Exceptional communication, analytical, and research skills
    • Ability to strategize around brands with a deep understanding of current cultural trends
    • Proven record in integrating culture into strategic project approaches
    • Proficiency in leading client presentations and meetings 
    • Obsessed with culture – whether sports, music, fashion, or gaming, you’re plugged in and passionate
$165,000 - $190,000 a year

Note: Please be aware of recent fraudulent messages claiming to offer employment at The SpringHill Company (The Robot Company, SpringHill, Uninterrupted). If you have not gone through a recent application and interview process directly with TSHC, there is a high likelihood that the offer letter you are receiving is a fraudulent one. Please disregard and apply through if you are interested in applying for a role at The SpringHill Company.

The SpringHill Company (TSHC) believes that each team member contributes significantly to our success. That contribution should not be limited by the assigned responsibilities outlined in a job description. Therefore, this job description is designed to outline primary duties, qualifications, and job scope, but not limit the employee or the organization to just the work identified. We expect that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors.

TSHC strongly believes that the more diverse our team is, the better our work will be. We are committed to equal-opportunity employment and celebrate inclusion in all circumstances. As an employee, you can expect:
- A supportive, inclusive atmosphere and a team that values your contributions
- Opportunities for growth and development via work experience and offerings from our People Resources team and Learning and Development Program
- Employee Resource Groups (ERGs), frequent in-office events, Lunch and Learns with industry guests (in media, culture, and sports), and volunteer opportunities
- An attractive and competitive compensation package
- A generous and well-rounded benefits program featuring PTO, parking stipend, comprehensive medical benefits, a family leave policy, access to an Executive Coach, retirement plans, Company 401k match, and much more
- No shortage of snacks, fruits, catered lunches, beverages, birthday treats, and daily lunch items stocked in our fridge and kitchen