Creative Director, Copy

New York
Robot /
Full-time /
Founded by LeBron James and Maverick Carter in 2015, the mission of The SpringHill Company is to empower greatness in every individual – from creators to consumers. We aim to inspire and ignite cultural movements and social progress by amplifying the voices of the unheard through the creation of original brands, co-branded partnerships, multimedia entertainment properties, and products. We create every form of content- scripted and unscripted film and television, social media, experiential and audio. We are developing original consumer products and we partner with large brands on their consumer strategies.

The SpringHill Company is seeking an inspiring and dynamic Creative Director (Copy) to join the team at our brand consultancy, Robot. Hardwired with the SpringHill mission of empowerment, Robot is programmed to extend it to our partners through advertising and marketing support that spans campaigns, content, social, PR and experiences, both physical and virtual.

The ideal candidate is a rising creative leader who is culturally involved, strategically minded and conceptually driven. They have a passion for sports, gaming and lifestyle culture, and a portfolio of work that spans TV, branded content, digital, social, experiential and print/OOH. They are an engaged and empathetic manager, capable of leading creative teams across multiple concurrent workstreams.

This role collaborates closely with a team of Creative Directors, Strategists, Art Directors, Copywriters. They will lead brainstorming, concepting, and execution across both internal brand properties and partner brands. The ideal candidate can work independently and collaboratively, and has experience mentoring mid and junior level writers and art directors. Candidates must be highly motivated and flexible with the ability to take initiative and collaborate cross-functionally across the company.

VP of Creative


    • Collaborate with other creatives and strategists to lead the development of insights-driven concepts, content, and storytelling for our partners
    • Lead and manage the creation of brand messaging, copy, and content for advertising and branded content
    • Lead development of presentation materials throughout the content development and/or campaign lifecycle
    • Manage a team of writers and ensure their projects are on-brand, and on-track
    • Balance multiple in-house and external client projects, with tight deadlines and an often high volume of work
    • Elevate overall work quality by setting increasingly high standards and articulating ambitious creative opportunities
    • Establish and maintain positive relationships with all clients, becoming an expert on our brands, and our brand partners’ culture, products, preferences, and expectations
    • Provide recommendations on artists, directors, editors and other creative collaborators as needed for content and campaign projects
    • Collaborate cross-functionally with TSHC internal teams (brand partnerships, marketing, social, production, etc) to develop strategies and ideas that support the execution of creative concepts within a campaign
    • Promote a positive creative culture through teamwork and leading by example
    • Collaborate with Project Managers to prioritize and staff projects (i.e. be able to delegate swiftly and play to the copy team’s respective strengths)
    • Mentor and guide your team with the the goal of accelerating skills progression through a culture of collaboration and knowledge sharing
    • Collaborate with Resourcing team to develop a best-in-class in-house and freelance team of copywriters and content contributors
    • Collaborate with Director of Creative Operations, VP of Creative and Chief Creative Officer to define the vision for the copy team


    • 10+ years of relevant experience in the advertising, marketing, or entertainment
    • 2+ years of experience directly managing individuals or teams
    • Must have an extensive portfolio of creative work that addresses complex storytelling challenges across marketing/advertising and/or entertainment and content.
    • Must have a deep understanding of culture, particularly sports, entertainment and lifestyle.
    • Ability to multitask and handle several creative projects simultaneously
    • Critical thinking, creative problem solving, and excellent communication skills are a must
    • Deep experience with and comfortable leading client presentations and meetings
    • Proactive, team player with the ability to work in a fast-paced work environment
    • Can easily adapt to new challenges and think out of the box
    • Possess an openness to giving and receiving constructive criticism
    • Passion for sports and entertainment required
    • Bachelor’s degree in related field
    • Fluent in Adobe creative tools, Google Slides, and Keynote
$175,000 - $190,000 a year
Note: Please be aware of recent fraudulent messages claiming to offer employment at The SpringHill Company (The Robot Company, SpringHill, Uninterrupted). If you have not gone through a recent application and interview process directly with TSHC, there is a high likelihood that the offer letter you are receiving is a fraudulent one. Please disregard and apply through if you are interested in applying for a role at The SpringHill Company.

The SpringHill Company (TSHC) believes that each team member contributes significantly to our success. That contribution should not be limited by the assigned responsibilities outlined in a job description. Therefore, this job description is designed to outline primary duties, qualifications, and job scope, but not limit the employee or the organization to just the work identified. We expect that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors.

TSHC strongly believes that the more diverse our team is, the better our work will be. We are committed to equal-opportunity employment and celebrate inclusion in all circumstances. As an employee, you can expect:
- A supportive, inclusive atmosphere and a team that values your contributions
- Opportunities for growth and development via work experience and offerings from our People Resources team and Learning and Development Program
- Employee Resource Groups (ERGs), frequent in-office events, Lunch and Learns with industry guests (in media, culture, and sports), and volunteer opportunities
- An attractive and competitive compensation package
- A generous and well-rounded benefits program featuring PTO, parking stipend, comprehensive medical benefits, a family leave policy, access to an Executive Coach, retirement plans, Company 401k match, and much more
- No shortage of snacks, fruits, catered lunches, beverages, birthday treats, and daily lunch items stocked in our fridge and kitchen