Brand Director (Client Services)
New York
Robot /
Full-time /
Hybrid
ABOUT THE SPRINGHILL COMPANY:
Founded by LeBron James and Maverick Carter in 2015, the mission of The SpringHill Company is to empower greatness in every individual – from creators to consumers. We aim to inspire and ignite cultural movements and social progress by amplifying the voices of the unheard through the creation of original brands, co-branded partnerships, multimedia entertainment properties, and products. We create every form of content- scripted and unscripted film and television, social media, experiential and audio. We are developing original consumer products and we partner with large brands on their consumer strategies.
ABOUT THE ROBOT COMPANY:
Robot is a brand consultancy within The SpringHill Company that helps brands find their place and voice in culture. At its core, Robot is programmed to support our partners through advertising and marketing that spans campaigns, strategy, content, social, and physical and virtual experiences. The Robot Company is based in New York City.
ROLE OVERVIEW:
The SpringHill Company is seeking a highly organized, talented Brand Director to join our consulting team at Robot. As a Director, you are a key agent of The Robot Company. You work closely and foster relationships with client partners to understand needs, opportunities, insights, and challenges to define the solutions Robot can provide. You have a clear vision for the holistic process, strategic needs, and key milestones you and the team need to drive to deliver cultural strategies, never been done before ideas and creative solutions that ladder up to both Robot’s and Client business and brand objectives. You have your finger on the pulse of culture (music, fashion, lifestyle, and sports) and stay up-to-date on emerging trends.
REPORTS TO: Senior Director, Brand Lead
Responsibilities
- Serve as the brand lead, directing junior team members and other internal partners in service of our Client Partners' ambitions.
- Build rapport and trusted relationships with Client Partners, based on expert counsel, including day-to-day clients as well as internal senior management.
- Discover opportunities stemming from cultural, social and digital trends that can inspire richer opportunities and moments that Robot’s Client Partners can own.
- Champion cultural insights and tap into the larger Robot team on application of those insights to drive storytelling around key strategies and activations to the best creative output solutions.
- Support the team in developing cultural strategies and creative outputs grounded in Client Partner goals and objectives, while marrying Robot’s expertise in sports, entertainment, and cultural marketing.
- Deliver key milestones and benchmarks for team members to use as they drive pieces of strategy, ensuring client and partner expectations are aligned.
- Collaborate with the marketing team, clients and other company partners to find opportunistic cross-company offerings and develop the best possible creative solutions.
- Oversee junior staff to empower and foster growth while ensuring deliverable timelines and outstanding work quality are being met.
Qualifications
- Bachelor’s degree in Marketing, Advertising, Communications, or Business
- 8-10 years of marketing experience, preferably in an agency
- Experience in developing brand strategy and creative ideas connected to the overall strategy
- Extensive background in and knowledge of culture, with a bonus in sports (namely NBA, NFL, soccer)
- Ability to strategically structure a project to get to the highest level of work
- Proven ability to manage multiple projects from inception through to execution while adhering to strict deadlines
- Innate curiosity for the world around you with an ear to the ground on all things sports and culture
- Experience managing budgets for a business unit, as well as process and ops in a highly-matrixed organization
- Extensive knowledge in and experience using social and digital media
- Excellent writing, attention to detail and presentation skills
- Self-starter that knows how to thrive in a fast-paced environment
- Proficient in Word, Google Suite, and Keynote
$140,000 - $155,000 a year
Note: Please be aware of recent fraudulent messages claiming to offer employment at The SpringHill Company (The Robot Company, SpringHill, Uninterrupted). If you have not gone through a recent application and interview process directly with TSHC, there is a high likelihood that the offer letter you are receiving is a fraudulent one. Please disregard and apply through https://jobs.lever.co/thespringhillco if you are interested in applying for a role at The SpringHill Company.
The SpringHill Company (TSHC) believes that each team member contributes significantly to our success. That contribution should not be limited by the assigned responsibilities outlined in a job description. Therefore, this job description is designed to outline primary duties, qualifications, and job scope, but not limit the employee or the organization to just the work identified. We expect that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors.
LIFE AT TSHC:
TSHC strongly believes that the more diverse our team is, the better our work will be. We are committed to equal-opportunity employment and celebrate inclusion in all circumstances. As an employee, you can expect the following:
- A supportive, inclusive atmosphere and a team that values your contributions.
- Opportunities for professional growth via work experience and offerings from our People Resources Learning and Development Program.
- Employee Resource Groups (ERGs), in-office events, Lunch and Learns with industry guests (in media, culture, and sports), and volunteer opportunities.
- An attractive and competitive compensation package.
- A generous and well-rounded benefits program featuring PTO, commuter stipend, comprehensive medical benefits, a family leave policy, access to a retirement plan, Company 401k match, and much more.
- Our offices have a full-service kitchen, with the refrigerator and pantry stocked. No shortage of snacks, fruits, beverages, and catered monthly lunches.
