SEO Executive

Commercial – UK Commercial
Trainline is an innovative, tech business with a mission to bring together the world’s rail, coach and other travel services into one simple experience. We aim to make travel easier and more accessible, encouraging people to make more environmentally sustainable travel choices. We’re hugely proud to be the world’s leading independent rail and coach travel platform and rank among the highest-rated travel and ticketing apps globally. Today, we offer our customers travel to thousands of destinations in and across 45 countries in Europe and beyond. That’s more than £3.7 billion in ticket sales annually, and over 96 million visits to our apps and websites each month. In another major milestone, last summer Trainline listed on the London Stock Exchange and is now part of the FTSE 250.
Our culture is central to our success. We’re driven to sustain our phenomenal growth from recent years, and this means we’re always working closely and collaboratively to turn our ideas into reality. It’s this sense of pace, innovating and improving pretty much everything we do, that makes Trainline so exciting and unique - we truly believe our work has a genuine impact and will change travel for the better.

Key Responsibilities 
-Conduct thorough keyword research across multiple domains and use this to write and implement targeted updates to landing pages to drive performance 
-Monitor, evaluate and resolve technical bugs/errors that impact UX and search engine performance 
-Monitor competitor performance in local search engines and feedback insights into your localised marketing strategy 
-Monitor SEO ranking performance for key search terms in your designated market(s) 
-Implement technical SEO optimisations at scale, for example internal linking, and/or create comprehensive briefs for the developer team to follow 
-Create and publish SEO-optimised editorial-style content and landing page copy across various sections of the Trainline website. 
-Checking content and copywriting for accuracy and effectiveness 
-Provide support to the SEO leadership team to deliver the business objectives 

Knowledge & Experience 

-Have an understanding of search engines and the algorithmic ranking factors;
-Understanding and experience in terms of how search engines, read, index and value content
-Knowledge of optimisation of search engines tools to enhance brand visibility, including schema mark up 
-Skilled Microsoft Office user, especially Excel 
-Experience using SEO tools such as Screaming Frog, SEMrush, Botify, AHREFs etc. 
-Basic knowledge of HTML and CSS 
-Ability to devise creative SEO solutions across complex websites 
-Excellent written and verbal communication skills 
-Strong copywriter and content-savvy  
-Experience with CMS systems (desired, but not essential)  
-Ability to manage target expectations and report on KPI’s Positive attitude, flexible, can work collaboratively 
-Enjoys and is comfortable working in a fast-paced environment 
-Enthusiastic, energetic and creative, likes to bring ideas to the table 
-Analytical with a high attention to detail
-Results-oriented with strong sense of ownership of projects and the ability to manage multiple deadlines 


We value open expression at Trainline, we believe it’s the diversity of experience, backgrounds and perspectives of our employees that makes us who we are. We encourage everybody to play a part in changing the way people travel across the world.