Display and Paid Social Manager
Marketing – Digital Marketing /
Trainline is an innovative, tech business with a mission to bring together the world’s rail, coach and other travel services into one simple experience. We aim to make travel easier and more accessible, encouraging people to make more environmentally sustainable travel choices. We’re hugely proud to be the world’s leading independent rail and coach travel platform and rank among the highest-rated travel and ticketing apps globally. Today, we offer our customers travel to thousands of destinations in and across 45 countries in Europe and beyond. That’s more than £3.7 billion in ticket sales annually, and over 90 million visits to our apps and websites each month. In another major milestone, Trainline listed on the London Stock Exchange in June 2019 and is now part of the FTSE 250.
Our culture is central to our success. We’re driven to sustain our phenomenal growth from recent years, and this means we’re always working closely and collaboratively to turn our ideas into reality. It’s this sense of pace, innovating and improving pretty much everything we do, that makes Trainline so exciting and unique - we truly believe our work has a genuine impact and will change travel for the better.
Our mission is to make rail and coach travel easier and more accessible through smart and real-time travel information, the best prices and a seamless booking experience. Display and Paid Social play critical roles in communicating this to prospective customers and converting them into loyal customers.
We’re looking for an experienced and hands-on Display & Paid Social Manager with a track record of successfully managing global accounts to lead our in-house team. You will be someone who enjoys working collaboratively with internal stakeholders, from Advertising Ops to Creative, to plan and deliver successful campaigns.
On top of this, you will be data-driven and commercially-minded with a particular interest in keeping informed of industry changes and tackling measurement challenges!
-Defining and delivering the channel strategies, with a view to efficiently scaling Display and Paid Social
-Ensuring both channels remain within budget and hit performance targets
-Management of an in-house Display & Paid Social team
-Hands-on end-to-end campaign execution
-Management and delivery of a continuous testing and optimisation roadmap
-Working closely with the App Acquisition team to drive app installs
-Working with the Creative team to ensure assets are highly optimised for each market
-Regular reporting of performance using DV360, social media platforms, Tableau and Google Analytics
-Working alongside other channels to identify areas for collaboration
-Keeping up-to-date with changes to the landscape (e.g. tech, legislation) that will impact performance or present opportunities
-Improving understanding of Display and Paid Social within the business and being the go-to subject matter expert for key stakeholders
-A real subject matter expert with comprehensive knowledge of both Display and Paid Social, associated tools and technologies
-Highly proficient using DV360, Campaign Manager and Facebook
-Strong communication and collaborative working skills
-Line management experience
-Data-driven and highly competent with data analysis
-Experience with analytics suites, e.g. Google Analytics or Adobe Analytics
-Minimum 2:1 degree (STEM subject preferred)
-Preferred: Experience with - or good understanding of – other digital marketing channels, e.g. SEO, PPC, Affiliates, CRM
-Preferred: Second language
We value open expression at Trainline, we believe it’s the diversity of experience, backgrounds and perspectives of our employees that makes us who we are. We encourage everybody to play a part in changing the way people travel across the world.