Biddable Executive

London /
Marketing – Digital Marketing /
Full-time
Trainline is an innovative, tech business with a mission to bring together the world’s rail, coach and other travel services into one simple experience. We aim to make travel easier and more accessible, encouraging people to make more environmentally sustainable travel choices. We’re hugely proud to be the world’s leading independent rail and coach travel platform and rank among the highest-rated travel and ticketing apps globally. Today, we offer our customers travel to thousands of destinations in and across 45 countries in Europe and beyond. That’s more than £3.7 billion in ticket sales annually, and over 90 million visits to our apps and websites each month. In another major milestone, Trainline listed on the London Stock Exchange in June 2019 and is now part of the FTSE 250.
 
Our culture is central to our success. We’re driven to sustain our phenomenal growth from recent years, and this means we’re always working closely and collaboratively to turn our ideas into reality. It’s this sense of pace, innovating and improving pretty much everything we do, that makes Trainline so exciting and unique - we truly believe our work has a genuine impact and will change travel for the better.
 

At Trainline, Biddable Media plays an integral role in supporting the business’s growth ambitions. With the help of multi-million pound budgets and a team of smart and creative individuals, our objective is to find prospective customers – both in the UK and internationally - and convert them into loyal customers.
We’re looking for a Biddable Executive to work primarily within our Display and Paid Social team - but with the opportunity to work across PPC and Affiliates too. You will be working alongside a number of teams including Brand, App and Creative, to set up, manage and optimise campaigns to acquire new customers as efficiently as possible.
As well as having experience within digital marketing, you will be highly analytical with a keen eye for detail. You will also be a strong communicator and comfortable working collaboratively with other teams.


Key Responsibilities

-Setting up, managing and optimising Display and Paid Social campaigns
-Weekly, monthly and post-campaign performance reports
-Delivering an always-on test and learn program
-Responding to campaign briefs
-Supporting the Display and Paid Social Manager to deliver the channel strategy
-Supporting the App Acquisition team to drive app installs
-Working with the Creative team to ensure assets are optimised for each market
-Supporting the PPC and Affiliate teams on campaigns and projects

Requirements

-Experience using DSPs (e.g. DV360) and Facebook
-Experience with analytics suites, e.g. Google Analytics or Adobe Analytics
-Strong communication and collaborative working skills
-Minimum 2:1 degree (STEM subject preferred)
-Preferred: Experience within PPC and/or Affiliates
-Preferred: Second language
We value open expression at Trainline, we believe it’s the diversity of experience, backgrounds and perspectives of our employees that makes us who we are. We encourage everybody to play a part in changing the way people travel across the world.