Marketing – Digital Marketing /
Trainline is an innovative, tech business with a mission to bring together the world’s rail, coach and other travel services into one simple experience. We aim to make travel easier and more accessible, encouraging people to make more environmentally sustainable travel choices. We’re hugely proud to be the world’s leading independent rail and coach travel platform and rank among the highest-rated travel and ticketing apps globally. Today, we offer our customers travel to thousands of destinations in and across 45 countries in Europe and beyond. That’s more than £3.7 billion in ticket sales annually, and over 90 million visits to our apps and websites each month. In another major milestone, Trainline listed on the London Stock Exchange in June 2019 and is now part of the FTSE 250.
Our culture is central to our success. We’re driven to sustain our phenomenal growth from recent years, and this means we’re always working closely and collaboratively to turn our ideas into reality. It’s this sense of pace, innovating and improving pretty much everything we do, that makes Trainline so exciting and unique - we truly believe our work has a genuine impact and will change travel for the better.
Here at Trainline, Affiliates plays an important role within the Acquisition team but there is significant opportunity for growth. We’re looking for a highly motivated and commercially-minded Affiliates expert who can lead and scale the channel.
As our Affiliate Manager you will be tasked with devising and delivering the channel’s strategy and identifying new tactics to test and new partners to work with to ensure the channel scales efficiently and quickly. You will be able to strengthen relationships with our best-performing partners, both in the UK and internationally, as well as build good relationships and communicate effectively with peers and internal stakeholders.
-Creating and delivering the Affiliate strategy
-Ensuring the channel remains within budget and hits performance targets
-Management of the Affiliate agency and future potential to manage a small in-house team
-Working with Finance to set commission rates by market and customer segment
-Building strong relationships with key affiliates – both existing and new – and negotiating rates and packages with them
-Regular reporting of performance using Partnerize, Tableau and Google Analytics
-Testing new tactics to acquire new customers or drive app installs
-Ensuring transactions are being tracked and payments are being made accurately
-Working alongside other channels to identify areas for collaboration
-Keeping up-to-date with changes to the landscape (e.g. tech, legislation) that will impact performance or present opportunities
-Improving understanding of Affiliates within the business and being the go-to subject matter expert for key stakeholders
-A real subject matter expert with comprehensive knowledge of Affiliates
-Experience managing global Affiliate programmes (either agency or in-house)
-Experience using Partnerize or similar platforms
-Strong communication and negotiation skills
-Experience managing an agency or in-house team
-Data-driven and highly competent with data analysis
-Experience with analytics suites, e.g. Google Analytics or Adobe Analytics
-Minimum 2:1 degree (STEM subject preferred)
-Preferred: Experience with - or good understanding of – other digital marketing channels, e.g. Display, SEO, PPC, Paid Social, CRM
-Preferred: Second language
We value open expression at Trainline, we believe it’s the diversity of experience, backgrounds and perspectives of our employees that makes us who we are. We encourage everybody to play a part in changing the way people travel across the world.