Marketing Content Manager

Paris /
Marketing – Brand & Communications /
Full-time
Trainline is an innovative, tech business with a mission to bring together the world’s rail, coach and other travel services into one simple experience. We aim to make travel easier and more accessible, encouraging people to make more environmentally sustainable travel choices. We’re hugely proud to be the world’s leading independent rail and coach travel platform and rank among the highest-rated travel and ticketing apps globally. Today, we offer our customers travel to thousands of destinations in and across 45 countries in Europe and beyond. That’s more than £3.7 billion in ticket sales annually, and over 90 million visits to our apps and websites each month. In another major milestone, Trainline listed on the London Stock Exchange in June 2019 and is now part of the FTSE 250.
 
Our culture is central to our success. We’re driven to sustain our phenomenal growth from recent years, and this means we’re always working closely and collaboratively to turn our ideas into reality. It’s this sense of pace, innovating and improving pretty much everything we do, that makes Trainline so exciting and unique - we truly believe our work has a genuine impact and will change travel for the better.
 

Who we are

We’re an innovative, tech business with a mission to bring together the world’s rail, coach and other travel services into one simple experience. We aim to make travel easier and more accessible, encouraging people to make more environmentally sustainable travel choices. We’re hugely proud to be the world’s leading independent rail and coach travel platform and rank among the highest-rated travel and ticketing apps globally.

Today, we offer our customers travel to thousands of destinations in and across 45 countries in Europe and beyond. Last summer we listed on the London Stock Exchange and we’re now part of the FTSE 250.

Our culture is central to our success. We’re driven to sustain our phenomenal growth from recent years, and this means we’re always working closely and collaboratively to turn our ideas into reality. It’s this sense of pace, innovating and improving pretty much everything we do, that makes us so exciting and unique - we truly believe our work has a genuine impact and will change travel for the better.

Who we’re looking for

We’re on the hunt for a French native tech-savvy marketing content manager to join our in-house content team and be the voice of Trainline France. We’re looking for a content manager who is passionate about writing and can help us speak in our distinctive Trainline brand voice across all our marketing touchpoints.
A self-starter with a sense of ownership of projects and a drive to deliver results, you’ll be able to transform ideas into content. You’ll enjoy collaborating to provide our customers with a positive, consistent and seamless experience. You’ll report into the Head of Brand & Content and join a passionate team who look after our core markets (UK, France, Italy, Germany and Spain).
Our remit is constantly expanding, so we need someone who can roll up their sleeves and dive right in and always keeping the customer in mind.

What you’ll be doing

• Building the French content calendar including advising on topics relevant for the French market in order to increase the brand awareness, acquire new customers and retain existing ones.
• Be the guardian of the French tone of voice and consistency of content through all of our marketing communications and brand campaigns.
• Creating and writing high-quality content, in collaboration with our marketing channels: customer emails, display and paid social ads, app store descriptions, in-app messages, landing pages.
• Managing all French social media, including content creation for engaging brand content and community management.
• Translating and adapting brand campaigns for a global and cohesive approach.
• Using your strong editorial skills to catch any typos, punctuation and grammar mistakes.
• Working to tight deadlines in a fast-paced environment, staying cool under pressure.
• Living and breathing our mission to make train and coach travel easier.

Knowledge and experience

• Experience in a similar role
• Excellent written French and English and strong interpersonal and communication skills
• Expertise in editing copy, applying a brand voice and adapting your style to suit the audience
• Understanding of how copy and design work together and that content is more than just words • Experience of leading complex tasks and projects, collaborating and managing stakeholders
• Planning and organisational skills with an ability to prioritise competing demands
• Experience of delivering measurable results, especially in commercial metrics
• Confidence using a CMS and tools
• Interest in travel and consumer technology, culture and trends

Additional information
This job is located in France.

We value open expression at Trainline, we believe it’s the diversity of experience, backgrounds and perspectives of our employees that makes us who we are. We encourage everybody to play a part in changing the way people travel across the world.