Senior Marketing Analyst

London /
Finance – Financial Planning & Analytics /
Trainline is an innovative, tech business with a mission to bring together the world’s rail, coach and other travel services into one simple experience. We aim to make travel easier and more accessible, encouraging people to make more environmentally sustainable travel choices. We’re hugely proud to be the world’s leading independent rail and coach travel platform and rank among the highest-rated travel and ticketing apps globally. Today, we offer our customers travel to thousands of destinations in and across 45 countries in Europe and beyond. That’s more than £3.7 billion in ticket sales annually, and over 90 million visits to our apps and websites each month. In another major milestone, Trainline listed on the London Stock Exchange in June 2019 and is now part of the FTSE 250.
Our culture is central to our success. We’re driven to sustain our phenomenal growth from recent years, and this means we’re always working closely and collaboratively to turn our ideas into reality. It’s this sense of pace, innovating and improving pretty much everything we do, that makes Trainline so exciting and unique - we truly believe our work has a genuine impact and will change travel for the better.

We are searching for an experienced Analyst to join our Marketing measurement and reporting function. The full Analytics team consists of 11 roles and our goal is to embed smarter, more sophisticated, data-driven decisions across Trainline to help steer an already fast-growing business to even greater success. We dig deeper, we think insight not numbers, we articulate complexity clearly and with confidence. Our role is as a decision-making partner to business leadership, not simply to supply numbers.

This role will partner with the Marketing teams to evaluate and optimise their campaigns and messaging delivery. Working in a team of 3, the successful candidate will look to scale and refine our measurement capabilities, and feed results back into the operations of the channels, as well as the planning process for budget setting. They will also work with the wider Finance team to ensure business objectives are met in the most effective and efficient way possible.


Maintain and evolve our analytics framework of Customer Engagement programmes (CRM, App messaging) through holdout/incrementality measurement
-Working with Data Sci-ence and Marketing technology partners to help deliver scalable, accurate and automated methodologies for measurement and reporting
-Working with Marketing teams to deploy tests for actionable insights with robust measurement methodology

Scaling our holdout/incrementality testing capabilities to accurately evaluate returns to spend on our core marketing activities (PPC, App Stores, Brand Marketing, Display, Social)
-Working with our Data Science and Marketing technology partners to help deliver scalable and accurate methodologies
-Working with Marketing teams to deploy tests which minimise operational disruption whilst maximising actionable insight

Ensuring measurement results are translated into real business impact, both through budget allocation and operational changes
-Working with channel owners to design measurement solutions with real practical outputs in terms of spend level optimisation to maximise value for Trainline
-Delivering optimisation recommendations to channel owners based on pockets of strong performance

Holding the business to account on core Marketing objectives
-Ensuring accurate and insightful reporting is in place to manage the business
-Delivering insights to help with allocation decisions, and giving guidance on potential areas of improvement
-Helping to set and monitor operational KPIs which align with wider goals and guide the business to success

Knowledge & Experience

Background / Experience
-University degree or equivalent, preferably in a quantitative field (such as economics, mathematics, engineering, finance etc.)
-At least 3 years of analytical experience; at least 2 years in ecommerce or marketing evaluation
-Experience in Customer analytics applied to a commercial environment is a strong plus

-Ability to distil and communicate results of complex analysis clearly and effectively to all levels including senior management
-Navigating imperfect data sets and complexity/ambiguity of analysis to derive clear insights and actionable results
-Experience of Marketing/Customer engagement evaluation and measurement of success/ROI
-Good working knowledge & experience with relational databases (e.g. SQL, BigQuery)
-Extensive and proven experience using SQL to extract insight and recommendations from data
-Preference for experience in R, Python or similar for advanced analytics
-Excellent Excel skills; good PowerPoint skills
-Strong data visualisation skills also a plus (tools like Tableau, R shiny, Java)
-Working knowledge of accessing and manipulating data from API is a plus
We value open expression at Trainline, we believe it’s the diversity of experience, backgrounds and perspectives of our employees that makes us who we are. We encourage everybody to play a part in changing the way people travel across the world.