Senior Mobile Marketing Manager

London /
Marketing – Digital Marketing /
Trainline is an innovative, tech business with a mission to bring together the world’s rail, coach and other travel services into one simple experience. We aim to make travel easier and more accessible, encouraging people to make more environmentally sustainable travel choices. We’re hugely proud to be the world’s leading independent rail and coach travel platform and rank among the highest-rated travel and ticketing apps globally. Today, we offer our customers travel to thousands of destinations in and across 45 countries in Europe and beyond. That’s more than £3.7 billion in ticket sales annually, and over 90 million visits to our apps and websites each month. In another major milestone, Trainline listed on the London Stock Exchange in June 2019 and is now part of the FTSE 250.
Our culture is central to our success. We’re driven to sustain our phenomenal growth from recent years, and this means we’re always working closely and collaboratively to turn our ideas into reality. It’s this sense of pace, innovating and improving pretty much everything we do, that makes Trainline so exciting and unique - we truly believe our work has a genuine impact and will change travel for the better.

We’re looking for a passionate mobile marketer who has proven experience in leading a team and delivering best-in-class campaigns. You thrive in a forward thinking and collaborative environment, where your commercial outlook enables you to continually identify opportunities to scale App Acquisition as a channel.
Reporting to the Head of Biddable Media, the Senior Mobile Marketing Manager will be responsible and accountable for performance for App Acquisition across UK & INTL markets.
Working with both internal teams, including cross-functional missions & the creative studio, and external partners is critical to the success of this role.

Key Responsibilities

    • Define and execute with the team an effective app acquisition strategy for all performance marketing channels to promote new customer transactions through the Trainline app. 
    • Responsible for and accountable for budget management and optimisation for all app acquisition channels across the UK and International markets. 
    • Work in collaboration with other marketing channels, legal, product and analytics teams 
    • Build and prioritise a backlog filled with hypotheses on how to scale app acquisition channels to hit commercial targets and OKRs on channels such as Apple Search Ads, Google UAC, Meta, Snapchat and TikTok 
    • Deliver ASO strategy across Google Play Store and App Store by working closely with agency partners. 
    • Regularly communicate updates to multiple stakeholders across brand, performance and commercial on performance readouts, strategy, roadmap, and latest developments in mobile channels. 
    • Build a world class App Acquisition team, ensuring roles and responsibilities are clearly defined, set goals and objectives, PD plans and continually review performance. 

Knowledge & Experience

    • Good understanding of multiple mobile user acquisition partners including Apple Search Ads, Google UAC, Snapchat, Meta, TikTok and DSPs. 
    • Good understanding of recent developments in Mobile measurement across both iOS and Android, including SKAdNetwork and incrementality. 
    • Good understanding of key performance metrics, e.g., LTV/CAC, ROAS and Payback periods. 
    • Advanced knowledge and experience of using at least one MMP (e.g.Appsflyer, Branch, Adjust) or data analytics tools such as AppSumer and Tableau. 
    • Experience managing and coaching a team 

Please don’t stop here if you don’t tick all of the above, we would still love you to submit your interest. We are very passionate about understanding the value add you could bring to the role and team. 

We value open expression at Trainline, we believe it’s the diversity of experience, backgrounds and perspectives of our employees that makes us who we are. We encourage everybody to play a part in changing the way people travel across the world.